Programmatic for the People – view presentations

What’s the difference between programmatic and addressable video? Which brands are already targeting TV ads? How can you capture the potential of programmatic?

We were thrilled to welcome over 100 senior ad industry professionals to our sold-out HiveLive event last week. They were joined by a panel of industry experts to discuss the power and pitfalls of targeted video advertising and to enjoy “a little social interaction” afterward. View the full presentations below.

Jakob Nielsen, CEO of Finecast on why TV is too exciting to die.

“TV has never been so good. The creative opportunities are fantastic – as long as we continue to invest in quality.”


Andrew McIntosh, Senior Analyst at Enders Analysis on the potential of addressable TV, and what’s currently getting in its way.

“Addressable TV has lots more to deliver…but there are three big obstacles to overcome.”


Sky Adsmart’s John Doyle presents tangible examples of how targeted TV is already making big changes for small brands.

Small brands: “It’s transformed our business”


Scott Davies, CEO of never.no, on how integrating social media content makes ads more compelling – and how it’s already a reality.

“People engage with dynamic ads for longer”


Trushna Chaubal, Publicis Media on how the old agency model is dead.

“Data, technology and content – its the unification of this that will drive the future of advertising.”


Moritz Wuttke, Honeycomb and Group IMD on programmatic TV myth busting

“Addressable TV will take a large market share but will not replace linear TV in the near future.”

De-bunking the myths about programmatic TV

LBB interviews some of the experts speaking at our HiveLive event this Thursday.

Is programmatic TV advertising almost here or is it still pie in the sky? Will it blow budgets or make more bang for each buck? Ad industry experts cut through the hype to reveal the truth about programmatic video advertising.

Scott Davies, CEO of never.no, Graeme Hutcheson, Head of Digital at Sky Adsmart, Doug Conely, CPO at Group IMD and Andrew McIntosh, Senior Analyst at Enders Analysis give their take on the promise of programmatic video.

Q: We often hear the term ‘not-too-distant’ paired with programmatic TV. What time frame are we looking at? What is actually possible now?

Graeme Hutcheson, Sky Adsmart:
Depends on your definition of programmatic. If it’s automated serving of ads into the broadcast stream, or automating the buy-through technologies like CARIA, we are already there. If it’s real-time buying and bidding of either of the above, we are a long way off. We are confident we will be first to the party on Adsmart. But real-time bidding pre-2020 will be challenging.

Scott Davies, never.no:
For us programmatic is already a reality. We see the core requirement for Programmatic being the dynamic re-versioning of content to the end consumer, and that’s something that never.no is doing currently for digital, and more importantly, for traditional linear TV Advertising. Of course, the broadcast platforms will define how detailed or granular you can get. However, even where delivery is restricted, we can still use something like user generated content (UGC) to incorporate personal interaction and generate influenced ad delivery — either to the masses or to targeted groups.

Doug Conely, Group IMD:
Programmatic TV is real in the UK today: Sky Adsmart is a leading example. There are real buying opportunities in most major media markets. The question is, at what scale? And can you replicate the reach and frequency that broadcast television is able to achieve? The answer is that today, the reach isn’t there. Not enough households are using connected TVs and the industry hasn’t plumbed together enough of the pipes to make it all work at a scale, efficiency, and accuracy that advertisers demand. When will this be the dominant model? Ten years? Definitely. Five years? Probably, at the current trajectory. Two years? Probably not. But forward-leaning brands and agencies will be well prepared in advance to take advantage of the opportunities.

Q: People feel targeting technology on TV isn’t good enough yet to make investing in it worthwhile. Is this true?

 Graeme Hutcheson, Sky Adsmart:
1400 advertisers would disagree. We are well over 10k campaigns now and 70%+ advertisers return to the platform. So, no, I wouldn’t say that’s true.

Scott Davies, never.no:
Perhaps this is due to the ideas base. Success isn’t just about targeting, it’s about being engaging as well — making an ad relevant AND correctly targeted.

Doug Conely, Group IMD:
The notion of targeting on broadcast television today has been hugely simplified to make it tradable at scale. So, we have campaigns planned to brand demographic audiences as a proxy to those that a brand wants to communicate with. In some markets, media agencies can buy against that audience via assumptions on the underlying audience of the TV schedule. In the UK, it can be planned and traded via CARIA. But it’s only a proxy to the target. Online video and programmatic TV will offer far richer targeting choices for brands to speak to their audiences. This is possible today but not at the scale of a linear TV buy. We would argue that experimenting on programmatic tv and building the capabilities today is a worthwhile investment to prepare for the inevitable change of dominant content consumption from broadcast-delivered to IP-delivered.

Andrew McIntosh, Enders Analytics:
No-one should hold back from TV advertising on the grounds of targeting concerns. TV is justly famous for its mass reach, but it is finely targetable, even without new technology, if you pick the right channels, programmes, strike weights, programme sponsorship or target audience. If you then add in today’s TV ad tech, you have phenomenal targeting control. The combinations are effectively infinite. Highly focused audience sub-sets can be selected, from the tens of millions of reachable viewers. Broadcaster VoD with its dynamic ad insertion is also highly targetable, and Sky AdVance enables sequential cross-platform targeting between TV and PCs for example, in specific, anonymous households. TV’s high quality advertising environment should convince any last doubters. TV advertisers can be certain that they are paying for ads which have been viewed in full, in a context where the ads are accepted and enjoyed as part of the experience. That compares favourably with other targeting technology which may appear to home in on the desired consumers, but which doesn’t offer the same viewability.

Read the entire article over on the LBB website

All of the experts featured in this article are taking part in ‘Programmatic for the People’, Group IMD and Honeycomb’s HiveLive event on 26th April 2018. The event is fully subscribed, but a video of the presentations will be made available here after the event.

Group IMD appoints Michael Atkins as regional director for Asia Pacific

Michael Atkins has been appointed as Regional Director, Asia Pacific for Group IMD business.

Atkins will be based in Tokyo from Group IMD Akasaka offices. Atkins’ role will have an important initial focus on expanding the Japanese market, as well as growing the Group IMD businesses in China, Australia and the other Asia Pacific markets.

Atkins said, “This is an exciting opportunity for further growth, particularly in Japan, where the local TV commercial market opened up from October 2017 for online delivery. Until that point, TV commercial delivery had been entirely manual, couriering both HDCAM and XDCAM disks country wide to Japan’s 120+ TV stations. Group IMD Cloud-based services provide their clients with faster, more accurate TV commercial delivery, which is an important step towards more flexible TV advertising and programmatic creative capabilities in Japan.

Simon Cox Global CEO, Group IMD said, “I am also pleased that Akikazu Izumiya, former Managing Director of Group IMD in Japan, will remain as an Advisor to Group IMD even though he has moved on to take a new role in a different business field.” Cox further commented that “Group IMD are very happy that Izumiya-san’s expertise will still be available to our valued clients and Japanese business.”

Atkins went on to say, “We will also be appointing a new Managing Director for our Group IMD Japan business, and we look forward to announcing that when it is settled.”

On the local market, Atkins commented that “Group IMD already have a well-established business in Japan with sales, client service and technical support teams providing full online delivery services both within Japan, and importantly, to over 100 markets globally through the Group IMD network.”

Atkins said, “Increasingly Japan based clients are looking to have access to the latest state-of-the-art cloud based software solutions for handling all their deliveries of TV
commercials, both in the Japan market, and also as they expand around the world. Along with Group IMD global clients, who operate in many markets, including increasingly in Japan and the Asia Pacific region, Group IMD is able to offer a full through the line range of services for these clients.”

With Japan’s economy now steadily expanding, the upcoming Rugby World Cup 2019 in Japan, the Tokyo 2020 Olympic Games, as well as the Asia Pacific region being one of the fastest expanding group of economies in the world, Atkins stated that he is “very excited to join Group IMD at this particular junction, and be able to work with the respective Group IMD leadership teams in both Japan, China and the rest of the Asia Pacific region.”

Atkins added, “This locally based regional initiative will enable Group IMD to fully focus on delivering to both their local and global clients, the very best levels of high quality, cutting edge cloud based services, so that our valued clients can meet their growing market objectives.”

HiveLive: Programmatic for the People

Dynamic, real-time and relevant video advertising is coming to TV — and it’s changing everything.

Join Group IMD and Honeycomb and a team of industry experts at our third HiveLive event. This is your chance to get to grips with the new creative potential of video advertising — and make it work for you.

We’re almost sold out with very limited places left, so RSVP now to secure your place.

Moritz Wuttke and Doug Conely from Honeycomb and Group IMD will be joined by industry leaders at the forefront of this TV revolution:

  • Jakob Nielsen of GROUP M’s addressable TV business, Finecast
  • Ian Liddicoat of Publicis Groupe Media
  • David Sanderson of Sky Adsmart
  • Scott Davies of Never.no

The presentation will be followed by a Q&A, drinks, nibbles and conversation.

RSVP: Email hivelive@groupimd.com

Where: Labs, Hogarth House, 136 High Holborn, London, WC1V 6PX
When: From 5.30pm on Thursday 26th April

Group IMD and Honeycomb combine to shape the future of video advertising

London, December 21: Global video advertising distribution business Group IMD and video management platform Honeycomb have today announced their merger. The new business will provide customers across more than 100 countries with revolutionary technology that will accelerate access to addressable and programmatic video advertising across TV, online and Video on Demand (VoD).

Together, Group IMD and Honeycomb will enable the TV industry to embrace the new types of video advertising it needs to compete with online publishers like Google and Facebook. The infrastructure of digital publishers offers advertisers advanced audience targeting, accurate data and improved overall performance. Advertisers now want the same advantages in the living room, on TV, so broadcasters like Sky, ITV, RTL Group and DishTV are embracing new types of programmatic video advertising to improve how — and to whom — advertising is fulfilled.

This revolution could double TV ad spend in value from $50 billion to $100 billion in the US alone by 2030, according to predictions made by Credit Suisse.

“TV has always been the darling of the advertising world, but the proliferation of online advertising has made accurate targeting and measurement increasingly important,” says James Carpenter, Founder and CEO of Honeycomb. “By integrating technologies to underpin targeted and trackable advertising, we’re not only able to make TV and all of its variants more accessible making budgets work harder, we can also help broadcasters and publishers create new revenue streams in the face of increasingly sophisticated competitors.”

“This is a view I share with Group IMD’s CEO Simon. We came through the industry together and when we started discussing the future there was a natural alignment in vision. By combining the complementary strengths of both companies, we’re able to realise that vision much quicker, and put our ten year relationship to good use in transforming the industry.”

Simon Cox, CEO of Group IMD added: “The exciting thing about this merger is that it’s not about sticking with the status quo – this is about driving a bigger shift in the market as a whole. By bringing these two companies together, we will have the game-changing technology, global reach and incredible team needed to transform the industry.”

Founded in 1996, Group IMD has built a global business used by thousands of media owners, agencies and production companies in over 100 countries. Group IMD launched the world’s first fully automated broadcast quality video advertising workflow platform, enabling automated quality control, real-time collaboration and fast distribution, 24/7. Group IMD is a trusted partner for global clients including Unilever, L’Oreal and Universal Pictures, and recently fulfilled the first ever digital distribution of TV commercials in Japan.

Honeycomb launched in 2016 with the single purpose of bringing forward the programmatic future of video advertising. Honeycomb’s automation and integration capabilities have been quickly adopted by broadcasters, including Sky and Channel 4 and enabled integration with leading ad servers and CDNs including Yospace, Freewheel and Level 3.

The transaction is a share swap deal which will see continued support from its investors, including Inflexion which invested in Group IMD last year and Beringea which participated in Honeycomb’s Series A funding round last year.

 

About Group IMD

Group IMD is a global technology business automating the workflow of video advertisements and data between advertising agencies, production companies, broadcasters and digital media. Working in more than 100 markets with over 35 local offices, Group IMD’s worldwide presence across Europe, Asia Pacific, Australasia, the Middle East and Latin America is changing the way advertising works. Founded in 1996, Group IMD has grown continuously to provide the world’s most extensive, fully automated, cloud native, broadcast grade, video advertising platform: IMD Cloud. It also owns and operates the UK TV industry’s automated booking and creative exposure management platform CARIA®.

For more information, please visit www.groupimd.com

About Honeycomb

Founded by James Carpenter and Richard Carter in August 2014, Honeycomb’s video fulfilment platform was built to power a programmatic, data-driven future. Honeycomb works with broadcasters like Sky, ITV and Channel 4 to understand the challenges they face and create smart solutions, helping them streamline processes, manage and track ads, ensure compliance and enable full integration with content distribution networks.

For more information, please visit www.honeycomb.tv and www.honeycomb.tv/broadcast

Group IMD and Shiseido are first to deliver TV Commercials online for the Japan TV industry.

At 9:00am this morning, Japan officially opened it’s doors for online delivery of TV Commercials.

Shiseido and Group IMD were there waiting, carving a small piece of history as the first companies to deliver a commercial online.

Until now, TV Commercial delivery in Japan has been entirely manual, couriering HDCAM and XDCAM disks country wide to Japan’s 120+ TV stations.

Faster TV Commercial delivery is an important step towards more flexible TV advertising and programmatic creative capabilities in Japan.

In preparation for the October launch, Group IMD spent the past year working with Japan’s Ad-Edi centre to complete a complex API integration between IMD Cloud and their centralised industry system, CMDeCo. This launch also means Japan has opened to the world, with client’s globally being able to use IMD Cloud to interface with Japan.

“We’re delighted to be part of Japan’s first day of online TV Commercial delivery with a campaign for Shiseido. Shiseido is not only Japan’s largest cosmetics company with a long history, but also a great innovator. Group IMD is one of the longest established online TV Commercial delivery companies in the world; we have delivered TV Commercials online in Europe and APAC for over fourteen years and we are also renowned for innovation. IMD Cloud the world’s fastest and most automated, video advertising platform and is now integrated with Japan’s TV industry.” says Simon Cox, CEO, Group IMD

About Group IMD

Group IMD is a global technology business automating the workflow of video advertisements and data between advertising agencies,production companies,broadcasters and digital media. Working in more than 100 markets with over 35 local offices, Group IMD’s worldwide presence across Europe, Asia Pacific, Australasia, the Middle East and Latin America is changing the way advertising works. Founded in 1996, Group IMD has grown continuously to provide the world’s most extensive, fully automated, cloud native, broadcast grade, video advertising platform: IMD Cloud. It also owns and operates the UK TV industry’s automated booking and creative exposure management platform CARIA®.

www.groupimd.com

Group IMD builds a programmatic and digital future by appointing Doug Conely as its Chief Product Officer

With the increasing growth of digital video advertising and shift towards more automated, programmatic processes, Group IMD has appointed Doug Conely to be its new Chief Product Officer.

Doug has spent over a decade working in advertising technology, first with Yahoo Europe and then with Exponential. He has led globally distributed teams to build and service digital and programmatic products ranging from audience profiling, to machine learning powered campaign optimisation, to video driven rich media experiences across both desktop and mobile.

“Group IMD is in a phenomenally exciting position at the crossroads between traditional linear TV and digital and programmatic video advertising. I’m very excited about how I can bring my experience and knowledge to the company to help it develop”, said Doug Conley, Chief Product Officer.

“We’re really getting our teeth into digital and programmatic video advertising. We’ve just launched IMD Campaign Data providing near to real time spot transmission data, we’ve built the next generation of IMD Cloud will the capability to automate connections with other systems (using APIs) and we’ve just announced our ground breaking programmatic work for Go Compare. Doug’s appointment is another key step toward building a programmatic future for our clients; he has the insight and energy to help lead this new part of our journey”, Simon Cox, CEO.

About IMD

Group IMD is a global technology business automating the workflow of video advertisements and data between advertising agencies, production companies, broadcasters and digital media. Working in more than 100 markets with over 35 local offices, Group IMD’s worldwide presence across Europe, Asia Pacific, Australasia, the Middle East and Latin America is changing the way advertising works. Founded in 1996, Group IMD has grown continuously to provide the world’s most extensive, fully automated, cloud native, broadcast grade, video advertising platform: IMD Cloud. It also owns and operates the UK TV industry’s automated booking and creative exposure management platform CARIA®.

www.groupimd.com

Group IMD appoints Iain Ferguson as Chairman for the next phase of its expansion

Group IMD appoints Iain Ferguson as Chairman for the next phase of its expansion

 

London, April 20th

Group IMD, the leading, global video advertising workflow company, has appointed Iain Ferguson as its Chairman.  Iain has extensive international experience in building service, digital and communications companies as a senior executive and as a Chairman.

Iain is Chairman, shareholder and advisor to a number of business services, communications and digital/technology companies with UK and international operations.  He is Chairman of LDC-backed EDM Group, a leading information management group operating in the UK and the United States; of Creston Unlimited, a marketing communications group; and of Jigsaw24, a technology solutions specialist backed by North Edge. He recently stepped down as Chairman of Optionis following its successful sale to Arkarius and Sovereign Capital.

Iain previously served as the New York based CEO of EuroRSCG Marketing Services, was subsequently appointed EVP and Member of the Executive Committee at Havas SA in Paris and led the successful IPO of Mission Marketing Group Plc.

“We’re delighted that Iain has joined the leadership team at Group IMD. The next phase of our development will see us deepen our market penetration for our core services and develop new services for digital and programmatic media. Iain’s experience makes him ideally suited to help us do this.” – Simon Cox, CEO.

“Group IMD is an extraordinary global success story, consistently innovating to automate, connect and transform the video advertising industry. I look forward to working with the management team, Inflexion and the Board on the next phase of this exciting journey.” – Iain Ferguson, Chairman.

About Group IMD

Group IMD is a global technology business automating the workflow of video advertisements and data between advertising agencies,production companies,broadcasters and digital media. Working in more than 100 markets with over 35 local offices, Group IMD’s worldwide presence across Europe, Asia Pacific, Australasia, the Middle East and Latin America is changing the way advertising works. Founded in 1996, Group IMD has grown continuously to provide the world’s most extensive, fully automated, cloud native, broadcast grade, video advertising platform: IMD Cloud. It also owns and operates the UK TV industry’s automated booking and creative exposure management platform CARIA®.

www.groupimd.com

About Inflexion

Inflexion is an award-winning UK mid-market private equity firm, advising on investments between £10m to £100m in high growth, entrepreneurial businesses with ambitious management teams and working in partnership with them to accelerate growth. A mid-market specialist with bespoke teams and dedicated capital, the Inflexion Funds back majority or minority investments in the lower mid-market, mid-market Buyouts and provides minority solutions for larger mid-market companies through its dedicated Partnership Capital offering.

Advising across all sectors from offices in London and Manchester, Inflexion also has experts in Bangalore, São Paulo and Shanghai dedicated to portfolio development, enabling investee companies to benefit from privileged access to these fast growth markets. The firm has in-house digital expertise, invests in operational improvement and supports growth via acquisition.

Recent transactions include the Enterprise Fund buyout of MyPolicy, Partnership Capital investments in K2 and Medivet and buyouts of Cawood and Group IMD. We also supported add-on acquisitions CloserStill, Reed & Mackay and CableCom.

Inflexion is currently advising c. £2bn on behalf of its investors, read more at inflexion.com

Is your business ready for the content explosion?

Today, there’s already more to do with less time.

TV advertising campaigns require faster implementation and content is updated more frequently. Around the world advertisers are changing offers, targeting postcodes, integrating TV and social campaigns, and more. Agencies need to be more agile than ever.

And tomorrow, things will move even faster.

Commercials will be more dynamic, updated close to airtime based on the moment, and the demand for content will grow as advertisers seek to maximise the effectiveness of programmatic buying with timely, relevant messaging.

This is a big focus of ours at Group IMD.
Our advertiser, creative, media agency and post production clients are thinking about it too. Agencies are already stretched; late hours are nothing new and demands are growing as online advertising and real-time data sets a new pace and expectation.

“If it ain’t broke don’t fix it” is a dangerous and too-easy idiom by which to manage the day to day. The way agencies automate and collaborate must evolve to keep up.

The way assets are stored, dynamically adapted and distributed are vital considerations, both for efficiency today and the ability to thrive tomorrow. If you’re doing it the same way now as five years ago, it might be time to rethink. And when you consider that media buying and content creation are largely conducted separately, how will ‘faster than ever’ media and content changes come together?

At Group IMD we’ve been developing technology to close the gap. By connecting content creators and media planners in a single platform (IMD Cloud), hours of communication and coordination between agencies are saved. IMD Cloud automates common production steps like slate generation. Automatic quality control technology saves hours of waiting and immediate delivery reaches stations in minutes. We’ve been investing in this technology because we believe agencies can work better today whilst preparing for this content explosion tomorrow.

For those who are ready, the future of advertising is exciting, fast and increasingly relevant. Is your business ready for the content explosion?

Inflexion invests in the next phase of Group IMD’s development

Group IMD is happy to announce that Inflexion Private Equity has acquired a majority shareholding in the company replacing Vitruvian Partners.

Inflexion is an award winning UK private equity firm with a great track record.

Simon Cox, CEO of Group IMD, commented: “It has been great working with Vitruvian who have been strong supporters of the business. Now, with Inflexion’s help, we’re excited to extend our platform to bring new solutions to more clients across the world and help them improve their business. Our clients are our number one priority, business will continue as usual and the same management team will lead the next stage of Group IMD’s journey.”

Simon Turner, Managing Partner at Inflexion, added: “We are delighted to be backing the buyout of Group IMD, a market leading business with an international footprint and what we believe to be a best-in-class technology platform. Group IMD operates in a global, fast growth market and we’re looking forward to working alongside Simon Cox and his ambitious team as they further accelerate the company’s international expansion.”

You can read the full press release here

The World’s Fastest Video Ad Delivery Platform – ‘IMD Cloud’ – Completes Its International Roll Out

The World’s Fastest Video Ad Delivery Platform – ‘IMD Cloud’ – Completes Its International Roll Out

London – August 10, 2016 – Global UK technology company Group IMD is transforming the speed and convenience of video advertising management and distribution through its IMD Cloud platform.

The IMD Cloud platform has been fully rolled out internationally and is believed to be the fastest TV and video ad distribution service in the world. Clients can now deliver to around 14,000 TV stations globally. Group IMD’s proprietary technology enables clients to quality check commercials and deliver to stations immediately (IMD Cloud’s unique ‘Immediate’ service reaches stations in as fast as just a few minutes).

“It’s not just about being able to deliver content quickly” explains Aleyna Le Fevre at adam&eveDDB creative agency. “By changing the ad delivery process, new creative ideas and advertising opportunities become possible. Our client, Waitrose, wanted to show the ‘live’ welfare conditions of their livestock, so we decided to shoot and air the very same day, on a Saturday and Sunday. Whilst this is possible online, there are barriers with TV. Thanks to IMD Cloud’s 24 hour service and Immediate delivery, we were able to shoot, distribute and air the same day. We believe it’s an industry first and were very excited to be a part of it.”

The speed of IMD Cloud is already enabling retail and betting clients to change price points and odds quickly to be more timely and relevant on TV. This new technology has enabled Group IMD to welcome over 400 new clients from around the world in the first half of 2016, including advertisers such as Johnson & Johnson, Paramount and Coca Cola. At its peak, IMD Cloud has delivered over 8,000 ads in a single day. Ad delivery is the ‘last mile’ after large creative and media budgets have been committed, so it’s important for agencies and advertisers to know their ad delivery system is resilient.

Ashley Botten, Group Sales Director, said: “Creative agencies, media buyers, post production, advertisers and media owners now benefit from working together in a single platform, making video advertising distribution easier, more transparent and faster than ever”.

Simon Cox, CEO, commented “IMD Cloud was built from the ground up rather than developing legacy systems or using third party components. This strategy has facilitated the speed and scalability of IMD Cloud and enables configuration to satisfy the unique needs of every market. Clients can now upload a single file format into IMD Cloud and watch it automatically convert and deliver to stations around the world. We listen to our clients and we release product updates nearly every day and we are delighted that we are making a real difference – the feedback has been fantastic.”

Group IMD is a UK company that has grown into over 30 markets and services over 100 globally. Much of the company’s growth has been driven by international expansion and investment in leading technology for clients worldwide. As Digital and TV converge, IMD Cloud is already integrating with more and more digital platforms, including social media, programmatic advertising, monitoring, asset management and other systems already used by advertisers and agencies, as a single solution for linear TV and digital media.

Automating advertising workflows and connecting everyone allows advertisers to not only deliver content quickly, but to subsequently access, repurpose, quality check and move it to other media destinations. This is an important step in a future that looks increasingly programmatic.

About Group IMD:

Group IMD is a global technology business automating the distribution workflow of video advertisements from ad agencies & production companies to broadcasters and digital media. Working in more than 100 markets with over 35 local offices, Group IMD’s worldwide presence across Europe, Asia Pacific, Australasia, the Middle East and Latin America is changing the way advertising works. Founded in 1996, Group IMD has grown continuously to provide the world’s most extensive, fully automated, cloud native, broadcast grade, video advertising platform: IMD Cloud.

www.groupimd.com

Contacts

For Group IMD

Tali Kramer or Lottie Whyte

Instinctif Partners

groupimd@instinctif.com

0207 457 2074

Broadcasters and IMD extend TV campaign management platform deal

London – June 17, 2016 – Clearcast, the ad clearance service for agencies and advertisers, has announced a major extension to its long term CARIA® deal with Group IMD’s Optimad Media Systems. The contract is the biggest of its kind in advertising media in Europe and will run until at least 2023.

The CARIA® system service, first introduced by Optimad in 2003, is the system of record for TV buying in the UK and the Republic of Ireland. Around 95% of all TV spot advertising revenue is processed by agencies through CARIA®.

CARIA® enables media agencies and TV sales houses to book media campaigns online and creative agencies to link these bookings to complex content exposure instructions that can then flow to all UK and Ireland broadcasters.

Clearcast is tasked with managing the commercial partnership with Optimad on behalf of ITV, Channel 4, Sky Media and Turner.

Tim Neligan, Commercial Director of one of the UK’s biggest media buyers, VivaKi Exchange, said:

“TV was the first of the major media to fully recognise the advantages for all of us from automating transactions and connecting us together online. All Optimad’s services that we use are well thought out and professionally supported.”

Clearcast Managing Director Chris Mundy comments:

“CARIA® and associated cross-industry services provided by Optimad, such as Spots, operate and evolve to exacting specifications set in collaboration with the TV sales and buying industry and ourselves. As part of the new deal, we have a number of initiatives on the cards, including a complete re-working of the Attribution service, which will make it much faster and easier for buyers to track and reconcile their campaigns post-transmission.”

CARIA® has recently added cinema through the sales house DCM to its roster of audio visual media and is extending its general functionality to include specialist workflows such as barter advertising campaigns.

 

For more information please contact:

Clearcast Ltd Managing Director: Chris Mundy: 020 7339 4700 chris.mundy@clearcast.co.uk

Optimad Media Systems Chief Media Officer: Andy Troullides andy@optimad.com

Group IMD Chief Executive Officer: Simon Cox simon.cox@groupimd.com

 

About Clearcast

Owned by the UK’s four largest broadcast sales houses, Clearcast services are a backbone to the audio-visual advertising industry. Best known for protecting the reputations of advertisers and broadcasters through the preclearance of advertising, Clearcast also commissions CARIA® for TV in the UK and Ireland and the TV Attribution service.

www.clearcast.co.uk/what-we-do

 

About Group IMD

Group IMD is a global technology business automating advertising workflow from ad agencies and production companies to broadcasters and the online video industry. Working in more than 100 markets with over 35 local offices, Group IMD’s worldwide presence across Europe, Asia Pacific, Australasia, the Middle East and Latin America is transforming the way that advertising works.

www.groupimd.com

 

About Optimad Media Systems

Optimad is a Group IMD company specialising in automating media campaign management. It runs leading cross-industry systems CARIA®, Spots and TV Attribution in the UK and the creative services workflow platform ARPP.TV in France. OMS is also involved in OOH and TV industry initiatives in the UK and in Australia.

www.optimad.com

 

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IMD Cloud enables TV advertising first for Waitrose Supermarket

London – April 19, 2016 – Group IMD, the global ad distribution company, delivered ground-breaking TV commercials over the weekend in partnership with London based creative agency adam&eveDDB with a ‘same day’ camera to broadcast schedule leveraging IMD Cloud’s new 24 x7 availability and immediate delivery capabilities.

In what is believed to be a television first, adam&eveDDB shot and broadcast commercials ‘same day’ as part of the advertiser’s ‘Spring’ campaign highlighting animals’ ‘live’ grazing and welfare.

The agency used the IMD Cloud platform to quality check and distribute the same day content to UK broadcasters in minutes.

Upon uploading the 30-second high definition TV commercials, IMD Cloud’s automated quality check instantly confirmed broadcast suitability and the content arrived at stations just minutes later.

Simon Cox, Chief Executive Officer of Group IMD, said:

“As well as being the fastest TV advertising deliveries ever in the UK, the weekend deliveries could take place out of office hours because the process was completely automated by IMD Cloud. This new platform delivers significant new capabilities that advertisers, post-production houses, creative agencies, media buyers and broadcasters couldn’t previously access. The Waitrose campaign shows all these capabilities in action.”

IMD Cloud’s instant QC and immediate delivery speed, as well as 24/7 service, enables advertisers and agencies to move faster than ever before, implementing campaigns and ideas not possible when compared to traditional advertising delivery dependent on manual processes and limited to office hours.

For further information, please contact:

Tali Kramer or Lottie Whyte, Instinctif Partners: groupimd@instinctif.com / 0207 457 2074

About Group IMD:

Group IMD is a global technology business automating the distribution workflow of video advertisements from ad agencies & production companies to broadcasters and digital media. Working in more than 100 markets with over 35 local offices, Group IMD’s worldwide presence across Europe, Asia Pacific, Australasia, the Middle East and Latin America is changing the way advertising works. Founded in 1996, Group IMD has grown continuously to provide the world’s most extensive, fully automated, cloud native, broadcast grade, video advertising platform: IMD Cloud.

www.groupimd.com

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Group IMD Launches the UK’s First Fully Automated Ad Delivery Platform

London – February 24, 2016 – Global ad delivery and automated workflow company Group IMD is transforming the speed and convenience of the video advertising delivery process through the launch of its IMD Cloud platform.

The fully-automated, cloud-native software delivers significant new benefits that advertisers, post-production houses, creative agencies, media buyers and broadcasters couldn’t get before.

One of the major advantages of IMD Cloud is its speed. Previously the fastest-possible guaranteed service was an hour whereas IMD Cloud can quality check and complete deliveries in under 10 minutes, allowing for later deadlines and vital last-minute changes.

Real-time, automated quality-control (QC) feedback greatly improves the ad delivery process. Technical errors can be identified and addressed straightaway without waiting in a queue for the results of human QC, saving time and cost in edit suites.

Human QC is still available in addition, but if clients choose automated QC only, they can send video advertisements at any time of the day or night and aren’t restricted to conventional opening hours: IMD Cloud is always open. This is especially useful when sending video advertisements late at night, for instance, when meeting deadlines in other time zones.

Other direct benefits to production include the fact that a ‘slate’ doesn’t have to be made anymore – IMD Cloud can produce it using the information in an order; all it needs is “first to last frame” video which is lower cost and faster to make, as well as quicker to upload.

With IMD Cloud, everyone interested in the progress of finished video advertisements from production to broadcasters and digital media operators can see what’s happening throughout the process, removing the need for constant phone calls and emails.

Simon Cox, Chief Executive Officer of Group IMD, said:

“In IMD Cloud we have a platform that transforms the way that people work with video ads compared to what they’ve known before. It frees up time, it reduces anxiety and cost and it puts more control in the hands of our clients. We still have human QC available if stakeholders require it, but fully automating the entire process can revolutionise how people work.”

For further information, please contact:

Tali Kramer or Lottie Whyte, Instinctif Partners: groupimd@instinctif.com / 0207 457 2074

About Group IMD:

Group IMD is a global technology business automating the workflow and delivery of advertisements from ad agencies & production companies to broadcasters and the online video industry. Working in more than 100 markets with over 35 local offices, Group IMD’s worldwide presence across Europe, Asia Pacific, Australasia, the Middle East and Latin America is changing the way advertising works. Founded in 1996, Group IMD has grown continuously to provide the world’s most extensive, fully automated, cloud native, broadcast grade, video advertising platform: IMD Cloud.

www.groupimd.com

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Group IMD Delivers Social TV Global First with never.no

Coca-Cola campaign in Argentina changes twice daily across 41 channels

London – February 11, 2016 – Group IMD, the global ad delivery company, has delivered a ground-breaking Coca Cola social TV advertising campaign in Argentina.

The project saw the international technology group’s South American associate A+V distribute multiple content versions of an advert for the soft drink giant to national and local TV channels in Argentina in December.

Two unique spots – each containing six personal viewer messages – were created every day using never.no’s social TV advertising platform STORY-VR which collated seasonal messages that viewers could submit online.

The spots were aired twice a day across 41 channels, representing the first time intra-day creative changes have run across such a broad range of channels for a social TV advertising campaign. More than 500 unique deliveries were successfully made in just 12 days and the spots were all aired during prime time within hours of the social media content being chosen.

The media buying agency on the project was Starcom Mediavest Group.

Simon Cox, Chief Executive Officer of Group IMD, said:

“This social TV campaign is the first of its kind and the latest example of our ability to deliver adverts to broadcasters in an innovative manner. Such viewer interaction is only likely to increase in the future as brands look to engage their audiences in different and more compelling ways. Our fast, fully automated processes are essential to enable this.”

Scott Davies, Chief Executive Officer of never.no, added:

“The partnership between never.no, Group IMD and Starcom provides the perfect solution to deliver multiple social ad spots across several networks. This is the first time we’ve seen unique social ad spots delivered at this scale.”

For further information, please contact:

Tali Kramer or Lottie Whyte, Instinctif Partners: groupimd@instinctif.com / 0207 457 2074

About Group IMD:

Group IMD is a global technology business automating the workflow and delivery of advertisements from ad agencies & production companies to broadcasters and the online video industry. Working in more than 100 markets with over 35 local offices, Group IMD’s worldwide presence across Europe, Asia Pacific, Australasia, the Middle East and Latin America is changing the way advertising works. Founded in 1996, Group IMD has grown continuously to provide the world’s most extensive, fully automated, cloud native, broadcast grade, video advertising platform: IMD Cloud.

www.groupimd.com

About never.no:

never.no’s Social TV platform STORY allows content producers and agencies to intuitively gather, manage and insert social content into live TV programming or traditional advertising by aggregating user-generated and geo-located content from major social media sites or 3rd party sources.

STORY-VR is an extension of the standard STORY capabilities, offering the ability to render individual video ad/promo spots within minutes, meaning each spot can be unique, delivering to TV or digital. Our ability to add live or near live engagement with ad/promos has already proven to increase ratings, engagement levels, dwell time and purchase intention when compared to traditional spots. Not only does STORY-VR enable unique content versioning, it also provides tools to respond to engaged viewers with offers or to even tell them when they are to be ‘on-air’.

never.no works with a variety of international brands, global broadcasters and advertising agencies such as Coca Cola, MediaCom, NBC, Lexus, P&G, Sky, Jeep, ITV, COOP, PHD, QVC, MEC, Unilever, Fox and MTG.

www.never.no

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Group IMD Calls on Advertisers to Support the Hearing-Impaired

4th February Campaign will see all advertisements across major French channels subtitled in an attempt to encourage more Brands to subtitle their advertising

London – February 4, 2016

Group IMD, the global ad delivery company, is supporting an evening of subtitled adverts across the 6 major broadcasters in France. The campaign seeks to drive change within the advertising industry by engaging nearly six million hearing-impaired individuals.

Only 4% of French advertisements are subtitled, despite subtitling services launching in 2012. According to the Hearing Impaired Association: “A large community has been left isolated, pushed apart and ignored.”

Simon Cox, Chief Executive Officer of Group IMD, said:

“This is a landmark campaign in the hearing-impaired community, demonstrating how much more needs to be done in Europe. We hope that this campaign will encourage more broadcasters and advertisers to air subtitled advertisements. It doesn’t make marketing sense to ignore such a large audience.”

The project will see the global technology group join together with a number of partners including AACC (Association of Agencies for Advise and Communication), UDA (the French Advertisers Association), SNPTV (the Association of Major Broadcasters) and ARPP (French Clearance Company) to transform the viewing experience of nearly six million hearing-impaired individuals across the country.

The campaign will run from 7:30pm until 11pm on the 4th February and Group IMD will use its subtitling service to help ensure that advertisements are accessible to all viewers.

For further information, please contact:

Tali Kramer or Lottie Whyte, Instinctif Partners: groupimd@instinctif.com / 0207 457 2074

About Group IMD:

Group IMD is a global technology business automating the workflow and delivery of advertisements from ad agencies & production companies to broadcasters and the online video industry. Working in more than 100 markets with over 35 local offices, Group IMD’s worldwide presence across Europe, Asia Pacific, Australasia, the Middle East and Latin America is changing the way advertising works. Founded in 1996, Group IMD has grown continuously to provide the world’s most extensive, fully automated, cloud native, broadcast grade, video advertising platform: IMD Cloud.

www.groupimd.com

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How digital ‘plumbing’ is helping ads flow faster

Coke aired dozens of TV ads with different social media messages each day during a campaign in Argentina before Christmas

Group IMD’s platform is enabling TV ads to be prepared and distributed at short notice across borders.

London – February 4, 2016 /Campaign UK/ http://www.campaignlive.co.uk/article/digital-plumbing-helping-ads-flow-faster/1381970 — When Coca-Cola wanted to air dozens of TV ads with different social media messages each day during a 12-day campaign in Argentina before Christmas, it used the local arm of a London-based media distribution company to ensure the spots ran smoothly.

Group IMD enables brands, agencies, production companies and broadcasters to access a shared platform where TV ads can be previewed, amended and distributed in hours or even minutes.

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This digital infrastructure is only “the plumbing”, as Simon Cox, the chief executive, puts it. But the media industry is increasingly dependent on these virtual pipes because it needs to satisfy clients and broadcasters that expect a fast turnaround and rigorous quality control. Sky, for example, demands that all ads airing on the pay-TV giant are high-definition.

The future of TV advertising will be personalised and addressable, which is where Cox sees further opportunity because IMD Cloud, a service that launched last year, makes it easier to distribute lots of ads at scale and at a fraction of the previous cost.

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Simple measures – such as automatically inserting a countdown clock before the start of an ad and a freeze and fade-to-black at the end – can save money if, say, dozens of sponsorship bumpers need to be prepared for a broadcaster on a tight deadline. Automated software also spots errors such as frame accuracy.

“It’s faster, higher-quality, more reliable and eco-friendly,” Cox says, comparing digital technology with analogue tapes that still survive in some markets such as Japan.

Ensuring that everyone in the creative, production, buying and distribution process can see the ads on a single platform also brings creative and execution closer together. This matters if things are being done in real time with multiple executions, as was the case for Coca-Cola and its agency Starcom Mediavest Group in Argentina.

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Cox has seen an increasing number of multinational clients run the same ads in many territories, with just a local or language twist – another reason to use a shared platform such as IMD Cloud. The result is that “globalisation has taken work away from creative agencies” because there is less regional variety, he admits.

Group IMD also runs a separate business, Caria, that lets ad buyers book TV, video-on-demand and cinema spots in one place.

David Haynes, who ran LBC’s former owner Crown Communications, founded Group IMD as a distribution business for radio ads in 1996. It moved into music video distribution before shifting to the bigger TV ad market.

Cox joined in 2006. Being in central London was essential in the analogue days, he says in his office behind Oxford Circus, because all the agencies, production houses and visual-effects studios were around Soho and needed to deliver and collect physical tapes. Many of those clients remain clustered nearby, although Group IMD itself could move because so much business is conducted virtually.

Vitruvian Partners, the private-equity company, bought Group IMD for £34 million in 2011. Since then, Cox has made acquisitions, including in China and South America, and runs 35 offices, with an estimated £21 million turnover. Asked if a sale is on the cards, he says private equity always has one eye on an exit.

Cox plays down the idea that commoditisation could undermine Group IMD because it keeps innovating and the TV market remains buoyant. The cost for clients is just “postage stamps” compared with the budget for a TV commercial. “We can deliver an ad to every TV station in the country for £400,” he says, and most companies would much rather deal with just a few, trusted providers when speed and quality matter.

Group IMD presents at NUMIS Disruptive Technologies Conference

TVC Delivery, Ad Delivery

London – January 6, 2016 – Group IMD joined other prominent high growth companies in presenting at the NUMIS 5th Annual Digital Age: Disruptive Technologies Conference. Business leaders shared the drivers and dynamics of their business models and demonstrated how they are building dominant market positions with products or services that disrupt and improve on existing industry models.

Group IMD is a global technology business that transforms advertising workflow by automating processes and connecting the industry. IMD Cloud is a cloud-based product that manages the workflow of video creative content between advertisers, production companies, agencies and media owners. Working in more than 100 markets across Asia, Europe, Australasia, the Middle East and Latin America with over 35 local offices providing first class user support, Group IMD is dramatically changing video advertising.

For more information on the presentation, please click here to preview the presentation deck.

Contact

Marcus Lim
Group IMD
marcus.lim@groupimd.com

UK Cinema media buying process enhanced as Digital Cinema Media signs up to CARIA®

London – January 6, 2016 – Digital Cinema Media (DCM) has commissioned CARIA®, the media and creative campaign service for TV, VOD and Online Video. Adding 80% of the cinema advertising market to this industry-wide AV system will provide DCM’s partner media agencies with a more streamlined campaign management service, ensuring cinema is aligned with other AV media channels.

Davina Barker, Head of Agency Sales, Digital Cinema Media (DCM), said: “Last year, cinema advertising saw its best ever growth year-on-year, with the medium’s role in the media mix going from strength to strength. Cinema plays a vital role on the AV schedule, proving to be impactful and efficient, cutting through the media clutter to help brands grow in value.

“In a world of increasing ad clutter, the media buying process has also become more complex, fragmented and costly and DCM is committed to helping automate this process, by adding value and ensuring transparency in planning, buying and measurement.”

Gemma Major, Trading Manager at GroupM commented: “This is a great fit. It’s a continuation of DCM’s drive to modernise Cinema processes, a reflection of the fact that many buyers work on both TV and Cinema, as well as being a natural evolution for CARIA®.”

About CARIA®
CARIA® is owned and operated by Optimad Media Systems, part of Group IMD. CARIA® processes media transactions between buyers and sellers of video media. It has been licensed since 2003 by all major UK / Ireland TV sales houses and is endorsed by the IPA and IAPI. CARIA® is used extensively by every major agency, with over 1,000 active buyers at 115 media agencies and over 150+ creative sources.

www.optimad.com

Benefits CARIA® will bring

Agencies booking cinema campaigns will be able to process bookings using a standard format, eliminating reliance on email or spreadsheets. Online access to bookings will make it quicker to set up and report on campaigns and easier to share information between agencies and DCM’s sales and operations teams. The service will minimise errors, saving time and money for all.

About Group IMD
Group IMD is a global technology business that transforms advertising workflow by automating processes and connecting the industry. IMD Cloud is a cloud-based product that manages the workflow of video creative content between advertisers, production companies, agencies and media owners. Working in more than 100 markets across Asia, Europe, Australasia, the Middle East and Latin America with over 35 local offices providing first class user support, Group IMD is dramatically changing video advertising.

Contact
Dan Shawcross
Group IMD
dan.shawcross@groupimd.com