What’s the difference between programmatic and addressable video? Which brands are already targeting TV ads? How can you capture the potential of programmatic?
We were thrilled to welcome over 100 senior ad industry professionals to our sold-out HiveLive event last week. They were joined by a panel of industry experts to discuss the power and pitfalls of targeted video advertising and to enjoy “a little social interaction” afterward. View the full presentations below.
Jakob Nielsen, CEO of Finecast on why TV is too exciting to die.
“TV has never been so good. The creative opportunities are fantastic – as long as we continue to invest in quality.”
Andrew McIntosh, Senior Analyst at Enders Analysis on the potential of addressable TV, and what’s currently getting in its way.
“Addressable TV has lots more to deliver…but there are three big obstacles to overcome.”
Sky Adsmart’s John Doyle presents tangible examples of how targeted TV is already making big changes for small brands.
Small brands: “It’s transformed our business”
Scott Davies, CEO of never.no, on how integrating social media content makes ads more compelling – and how it’s already a reality.
“People engage with dynamic ads for longer”
Trushna Chaubal, Publicis Media on how the old agency model is dead.
“Data, technology and content – its the unification of this that will drive the future of advertising.”
Moritz Wuttke, Honeycomb and Group IMD on programmatic TV myth busting
“Addressable TV will take a large market share but will not replace linear TV in the near future.”