Latest News


From focus to Facebook: 10 takeaways from Cannes Lions 2018

Want to know what made an impact at Cannes Lions — and the industry at large — this year? Honeycomb and Group IMD went to the festival to find out. Here’s our lowdown, with insights from exciting brands, ambitious start-ups, our own expert team, and Sir John Hegarty himself. Did we miss anything? We’d love […]

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What’s made a splash in Adland this year?

We interviewed the great and the good of the advertising world at this year’s Cannes Lions. Find out how they think the industry is changing, the impact of tech on advertising, and the only time you’d catch them on a helicopter. We asked them: ‘What’s made a splash in your world this year?’ John Hegarty, […]


Highlights from Cannes 2018

This year, the combined forces of Group IMD and Honeycomb headed to Cannes to be part of the world’s most important conversations around creativity. And to drink rosé. But it wasn’t all fun*. Based at the LBB & Friends Beach at the heart of the Croisette, our intrepid team of reporters quizzed the great and […]


Programmatic for the People – view presentations

What’s the difference between programmatic and addressable video? Which brands are already targeting TV ads? How can you capture the potential of programmatic? We were thrilled to welcome over 100 senior ad industry professionals to our sold-out HiveLive event last week. They were joined by a panel of industry experts to discuss the power and […]


De-bunking the myths about programmatic TV

LBB interviews some of the experts speaking at our HiveLive event this Thursday. Is programmatic TV advertising almost here or is it still pie in the sky? Will it blow budgets or make more bang for each buck? Ad industry experts cut through the hype to reveal the truth about programmatic video advertising. Scott Davies, CEO […]

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Group IMD appoints Michael Atkins as regional director for Asia Pacific

Michael Atkins has been appointed as Regional Director, Asia Pacific for Group IMD business. Atkins will be based in Tokyo from Group IMD Akasaka offices. Atkins’ role will have an important initial focus on expanding the Japanese market, as well as growing the Group IMD businesses in China, Australia and the other Asia Pacific markets. […]


HiveLive: Programmatic for the People

Dynamic, real-time and relevant video advertising is coming to TV — and it’s changing everything. Join Group IMD and Honeycomb and a team of industry experts at our third HiveLive event. This is your chance to get to grips with the new creative potential of video advertising — and make it work for you. We’re […]

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Group IMD and Honeycomb combine to shape the future of video advertising

London, December 21: Global video advertising distribution business Group IMD and video management platform Honeycomb have today announced their merger. The new business will provide customers across more than 100 countries with revolutionary technology that will accelerate access to addressable and programmatic video advertising across TV, online and Video on Demand (VoD). Together, Group IMD and […]