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HiveLive 4: This Time It’s Personal

RSVP now to join our first HiveLive event in Manchester Video advertising, tailored to your audiences’ interests and reacting to real-time events is coming. Are you ready? Join us in Manchester for an evening all about addressable video advertising. This is your chance to hear from experts at the forefront of this revolution. Where: Manchester […]

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The true cost of addressable TV advertising: how to maximise media, creative and production

Addressable TV advertising is coming. Soon, personalised TV ad campaigns aimed at specific audiences will be as prevalent as targeted online campaigns are today. But at what cost? Will tech and production fees soar while TV media costs plummet? Watch the presentation by Group IMD and Honeycomb’s Moritz Wuttke and Alex Abrams at international conference […]

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Automatic pilot: Those making the best video ad campaigns of tomorrow are embracing new technology today

This is an exciting time for creatives. With opportunities for groundbreaking advertising campaigns proliferating across different media and addressable advertising now within reach, great creative can make a bigger impact than ever. Yet many creatives and media agencies find themselves frustrated; stuck in the mire of outdated and complicated workflows, they can see the potential […]

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From focus to Facebook: 10 takeaways from Cannes Lions 2018

Want to know what made an impact at Cannes Lions — and the industry at large — this year? Honeycomb and Group IMD went to the festival to find out. Here’s our lowdown, with insights from exciting brands, ambitious start-ups, our own expert team, and Sir John Hegarty himself. Did we miss anything? We’d love […]

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What’s made a splash in Adland this year?

We interviewed the great and the good of the advertising world at this year’s Cannes Lions. Find out how they think the industry is changing, the impact of tech on advertising, and the only time you’d catch them on a helicopter. We asked them: ‘What’s made a splash in your world this year?’ John Hegarty, […]

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Highlights from Cannes 2018

This year, the combined forces of Group IMD and Honeycomb headed to Cannes to be part of the world’s most important conversations around creativity. And to drink rosé. But it wasn’t all fun*. Based at the LBB & Friends Beach at the heart of the Croisette, our intrepid team of reporters quizzed the great and […]

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Programmatic for the People – view presentations

What’s the difference between programmatic and addressable video? Which brands are already targeting TV ads? How can you capture the potential of programmatic? We were thrilled to welcome over 100 senior ad industry professionals to our sold-out HiveLive event last week. They were joined by a panel of industry experts to discuss the power and […]

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De-bunking the myths about programmatic TV

LBB interviews some of the experts speaking at our HiveLive event this Thursday. Is programmatic TV advertising almost here or is it still pie in the sky? Will it blow budgets or make more bang for each buck? Ad industry experts cut through the hype to reveal the truth about programmatic video advertising. Scott Davies, CEO […]