HiveLive 4: This Time It’s Personal

RSVP now to join our first HiveLive event in Manchester

Video advertising, tailored to your audiences’ interests and reacting to real-time events is coming. Are you ready?

Join us in Manchester for an evening all about addressable video advertising. This is your chance to hear from experts at the forefront of this revolution.

  • Where: Manchester
  • When: From 5.30pm on Wednesday 21st November
  • What: Expert insights, Q&A, drink, nibbles, chat

We’ll be joined by a panel of industry experts, including:

  • David Cloudsdale, Adalyser
  • David Sanderson, Sky Adsmart
  • Kristian Claxton, Finecast
  • Rebecca Hill, Channel 4
  • Scott Davies, Never.no
  • Hosted by Moritz Wuttke, Honeycomb & Group IMD

RSVP: Tickets are free but limited. Find out more about the event and register:

The true cost of addressable TV advertising: how to maximise media, creative and production

Addressable TV advertising is coming. Soon, personalised TV ad campaigns aimed at specific audiences will be as prevalent as targeted online campaigns are today. But at what cost? Will tech and production fees soar while TV media costs plummet?

Watch the presentation by Group IMD and Honeycomb’s Moritz Wuttke and Alex Abrams at international conference Procurecon to understand the real costs – and benefits – of addressable advertising.

If you’d like to find out how we can help you create your own addressable campaign, get in touch.


 If you’d like to explore more programmatic and addressable content,  check out the presentations from our HiveLive event, Programmatic for the People.  

Automatic pilot: Those making the best video ad campaigns of tomorrow are embracing new technology today

This is an exciting time for creatives. With opportunities for groundbreaking advertising campaigns proliferating across different media and addressable advertising now within reach, great creative can make a bigger impact than ever.

Yet many creatives and media agencies find themselves frustrated; stuck in the mire of outdated and complicated workflows, they can see the potential of personalised advertising, but executing their own targeted campaign seems impossible.

Now is the time to get moving.

Those agencies that are streamlining workflows now are set up to succeed. Even if they’re not yet ready to deliver an addressable campaign – no, especially if they’re not yet ready – agencies should be freeing themselves from cumbersome workflows built around decades old technology. By improving efficiencies today they’ll immediately save time and money, and as soon as they are ready to build their first targeted campaign, there’s nothing to hold them back.

It’s TV, but not as you know it

With connected TVs in an ever-increasing number of households, cleverly targeted advertising is already a reality: Sky’s addressable arm, Sky Adsmart, alone has a reach of 42% of households in the UK. Showing subtly different messages to carefully segmented audience demographics can have a dramatic impact on brand engagement, and now it’s easy for advertisers to do.

And it’s not just for big brands: local advertisers can now build small campaigns to be shown to specific geographic areas. So as well as creating more relevant and – crucially – cost-effective campaigns, addressable technology is opening up TV advertising to a whole new group of brands: 70% of the UK’s Sky Adsmart advertisers have never advertised on TV before.

This targeted advertising means that within each campaign, different ads can be shown to different households. With hundreds, or even thousands, of versions for each ad incorporating different iterations of content, written information (e.g. the phone number for the brand’s local outlet), and more, the complex distribution processes behind every campaign are innovating quickly to make sure they can keep up. A recent Ford campaign in the US had 32K versions. Thirty-two thousand. Distribution systems built for traditional TV campaigns just can’t deliver that sort of volume. Manual processes which were perfect for single campaigns just aren’t going to cut it. Now is the time to simplify workflows, and embrace the potential of automation and new technology to ensure that the potential of targeted ads can be fully realised.

And of course, simplifying workflows will always save time, money and effort, so it makes sense to move towards streamlined processes sooner rather than later. The wave of addressable advertising is coming. Wax your proverbial board now and start paddling, or prepare to get washed up.

“Using IMD Cloud has dramatically improved our distribution processes. Auto QC and 24/7 deliveries saves the team enormous amounts of time and effort every week.”
Fiona Battersby, Head of TV Admin, Ogilvy

QC the difference

One obvious way forward-thinking agencies are preparing for an addressable future is by embracing automated services wherever possible, including automated technical QC. Every TV ad has to be quality checked for technical errors before it is distributed. Broadcasters will then run their own QC, but online destinations don’t tend to, so this early QC process helps the process run smoothly, by ensuring files aren’t rejected by broadcasters, and that no poor quality videos make it online.

Traditionally, this preliminary QC was done by a broadcast engineer, who watched every ad and flagged any issues. The problem is, even the best broadcast engineer only has one pair of eyes, and even the most dedicated ones have to go home at some point. Manual QC just isn’t a viable option for any brand that wants to create hundreds of super targeted ads, or anyone who is burning the midnight oil to hit a killer deadline.

There is an alternative. Group IMD and Honeycomb have established an automated QC system which can check ads in seconds. Should any issues be detected, it lets the uploader know straight away – so they can adjust the files and re-upload. Accurately identifying over 95% of content rejections, auto QC is more reliable than a human and – because labour laws don’t yet require it to take a break – it can approve tens of thousands of files around the clock.

For advertisers, this is a gamechanger. For those desperate to get a single ad approved and delivered after 5pm so they can go home and put the kids to bed, or for those ready to distribute complex addressable campaigns across the globe, automated QC offers a quick, straightforward and affordable means to do so.

And by embracing automation early, these agencies are able to seize exciting opportunities as soon as they arise.

The future is here. What’s holding you back?


At Group IMD and Honeycomb, we’re dedicated to building technology to optimise creativity – now and in the future. We built our advanced auto QC to ensure quality, simplify your workflow and ensure effortless deliveries 24/7. And now, our auto QC is even faster. Over the next few weeks, we’ll be rolling out our new and improved system to all our clients.

To find out more about auto QC and how we can help you be ready for the future of advertising, get in touch.

From focus to Facebook: 10 takeaways from Cannes Lions 2018

Want to know what made an impact at Cannes Lions — and the industry at large — this year?

Honeycomb and Group IMD went to the festival to find out. Here’s our lowdown, with insights from exciting brands, ambitious start-ups, our own expert team, and Sir John Hegarty himself.

Did we miss anything? We’d love to know what #MadeASplash in your world this year.

1. Small screen = big impact

If it had somehow escaped your notice until now, a few conversations at Cannes this year would have brought you fully up to speed about the importance of mobile video as an advertising platform. Video advertising on mobile is getting significant traction and driving revenue: the eyeballs are on the mobile platforms and the money follows the eyeballs…so it was very clear what lots of the brands at Cannes will be focusing on in the next year.

2. Contextual advertising is moving into video

It’s long been possible for advertisers to scan written content to identify keywords and insert relevant ads into online content. Now, video content is being tagged with keywords so advertisers can serve ads that are relevant to the content of the video. This promises to make a significant impact in the industry, and it’s one that the forward-looking brands are starting to embrace.

3. Videotech is king

Adtech and videotech companies were everywhere at Cannes. AT&T’s recent takeover of TimeWarner and announcement of their deal to buy digital ad marketplace AppNexus, demonstrate the DSP giant’s recognition of the importance of videotech. And they’re not the only ones interested in the commercialisation of video content. With Comcast (whose party was headlined by MosDef, no less), AppNexus, Teads and Innovid among many more competing for brain and beach space at Cannes this year, videotech is challenging creative for the most exciting headlines of the festival.

4. The rise of social

Brands may have had a slightly lower profile at the festival this year. But the tech and social media giants were more than enough to fill the void. Tellingly, Facebook’s beach had expanded into the beach previously occupied by Unilever, Twitter and Youtube had their own beaches, and Spotify had Kylie. Enough said.

5. Advertising = media

A line of 300+ people without wristbands outside the Vice party at the world’s largest festival of advertising just goes to show that not only is it hard to tell where advertising stops and media starts, but more importantly, that nobody cares. The lines between publishing and creative continues to blur and the festival’s best parties were thrown somewhere in the middle.

6. Adtech on the red carpet (at last!)

While adtech has been a key part of Cannes Lions for years, it could never have been considered the most glamorous guest at the party. But this year, as companies like Honeycomb, IMD, and never.no bring addressable technology within reach, producers and account directors were keener than ever to discuss the potential of new technology. They’re excited about the optimisation of ads, and it seems that 2019 will be the year that brands recognise — and act upon — the promise of programmatic.

7. Bringing everything in house

As part of a wider drive to bring down costs and increase creative control — and despite the recent Pepsi fiasco — brands and agencies are continuing to pull jobs and data in-house. International brands are centralising their ad operations, which is putting post houses under strain. The whole industry is moving towards a full service model, revealing a need — and an opportunity — for services to provide accurate and usable in-house data analysis.

8. Cost > quality

The debate between cost and quality is finally over. Smart technology is enabling increased ROI without any reduction in creative quality, so this year, automation and efficiency were the buzzwords on the beach.

9. Data in the driving seat

The trend towards data-driven advertising models continues to prevail. Smaller agencies are following PUBLICIS’ lead and shifting budgets to create their own data-driven models. And while the creatives look towards optimising data, consultancy giants like Accenture and Deloite are actively looking for data-led opportunities in the creative and media industries.

10. Focus, focus, focus

Despite innumerable glasses of rosé, the big names at Cannes were demonstrating impressive levels of focus. Brands are focusing on a few media channels to optimise budgets and streamline communication. Meanwhile, in the fall out from big fraud cases and data leaks (we’re looking at you, Facebook), global brands are focussing on local brands within their portfolios, and on their profitable core markets.

 


 Check out our ‘Make a Splash’ blog where you can view all of our Cannes interviews with industry experts, including advertising legend Sir John Hegarty.   

What’s made a splash in Adland this year?

We interviewed the great and the good of the advertising world at this year’s Cannes Lions. Find out how they think the industry is changing, the impact of tech on advertising, and the only time you’d catch them on a helicopter. We asked them: ‘What’s made a splash in your world this year?’

John Hegarty, advertising legend

“Working with the United Nations on the World Food Programme: download the Share The Meal app and feed a hungry child.”


Ken Rudman, Sohonet

“Working with storytellers from all over the world and helping them do what they do…the things we’ve been doing in the film and TV industry for over 20 years.” — Ken Rudman from Sohonet


Pieter Mees & Frederick Neus, Zentrick

“Innovation is happening so rapidly, people have been trying to catch up…they’re ready now for the next wave of innovation. That’s going to have a huge impact on the industry.” —Pieter Mees, CTO, and Frederick Neus, CEO, Zentrick


Corey Norris, VideoAmp

“Access to data these days is incredible, so we can target really efficiently. No-one wants to see bad ads, right?” — Corey Norris, Marketing Director, VideoAmp


Phoebe & Fiona, Glassworks Productions

“We’ve been doing a lot of content suddenly geared towards VR, so that’s new for us.” — Phoebe Scott, Executive Producer, and Fiona Meylak, Production Assistant at Glassworks Productions.


Christian Schorm, Glispa

“Playable ads and interactive ads. I come from the creative side, and I feel that’s where we can make a change and get people’s attention and keep it there. As a designer it’s nice to get a lot of data, and make meaningful design and meaningful content.” — Christian Schorm, Creative Director at Glispa

Highlights from Cannes 2018

This year, the combined forces of Group IMD and Honeycomb headed to Cannes to be part of the world’s most important conversations around creativity. And to drink rosé.

But it wasn’t all fun*. Based at the LBB & Friends Beach at the heart of the Croisette, our intrepid team of reporters quizzed the great and the good of the advertising world, to find out what’s been making a splash in the industry this year. With answers from rising tech start-ups, to those from Sir John Hegarty himself, we got a great insight into what’s important, what’s changing, and just how important helicopter transportation is.

We co-sponsored the HEAT party on the Croissette on Wednesday night and hosted a lunch on the beach for all our German, Swiss and Austrian contacts and clients on Thursday — thanks to all those who joined us.

From the vantage point of our inflatable trampoline moored in the Med, we got a great view of the festival. It’s clear that Cannes still draws the best talent and the most exciting creative from around the world.

So, see you there next year?

*No, it was.

Programmatic for the People – view presentations

What’s the difference between programmatic and addressable video? Which brands are already targeting TV ads? How can you capture the potential of programmatic?

We were thrilled to welcome over 100 senior ad industry professionals to our sold-out HiveLive event last week. They were joined by a panel of industry experts to discuss the power and pitfalls of targeted video advertising and to enjoy “a little social interaction” afterward. View the full presentations below.

Jakob Nielsen, CEO of Finecast on why TV is too exciting to die.

“TV has never been so good. The creative opportunities are fantastic – as long as we continue to invest in quality.”


Andrew McIntosh, Senior Analyst at Enders Analysis on the potential of addressable TV, and what’s currently getting in its way.

“Addressable TV has lots more to deliver…but there are three big obstacles to overcome.”


Sky Adsmart’s John Doyle presents tangible examples of how targeted TV is already making big changes for small brands.

Small brands: “It’s transformed our business”


Scott Davies, CEO of never.no, on how integrating social media content makes ads more compelling – and how it’s already a reality.

“People engage with dynamic ads for longer”


Trushna Chaubal, Publicis Media on how the old agency model is dead.

“Data, technology and content – its the unification of this that will drive the future of advertising.”


Moritz Wuttke, Honeycomb and Group IMD on programmatic TV myth busting

“Addressable TV will take a large market share but will not replace linear TV in the near future.”

De-bunking the myths about programmatic TV

LBB interviews some of the experts speaking at our HiveLive event this Thursday.

Is programmatic TV advertising almost here or is it still pie in the sky? Will it blow budgets or make more bang for each buck? Ad industry experts cut through the hype to reveal the truth about programmatic video advertising.

Scott Davies, CEO of never.no, Graeme Hutcheson, Head of Digital at Sky Adsmart, Doug Conely, CPO at Group IMD and Andrew McIntosh, Senior Analyst at Enders Analysis give their take on the promise of programmatic video.

Q: We often hear the term ‘not-too-distant’ paired with programmatic TV. What time frame are we looking at? What is actually possible now?

Graeme Hutcheson, Sky Adsmart:
Depends on your definition of programmatic. If it’s automated serving of ads into the broadcast stream, or automating the buy-through technologies like CARIA, we are already there. If it’s real-time buying and bidding of either of the above, we are a long way off. We are confident we will be first to the party on Adsmart. But real-time bidding pre-2020 will be challenging.

Scott Davies, never.no:
For us programmatic is already a reality. We see the core requirement for Programmatic being the dynamic re-versioning of content to the end consumer, and that’s something that never.no is doing currently for digital, and more importantly, for traditional linear TV Advertising. Of course, the broadcast platforms will define how detailed or granular you can get. However, even where delivery is restricted, we can still use something like user generated content (UGC) to incorporate personal interaction and generate influenced ad delivery — either to the masses or to targeted groups.

Doug Conely, Group IMD:
Programmatic TV is real in the UK today: Sky Adsmart is a leading example. There are real buying opportunities in most major media markets. The question is, at what scale? And can you replicate the reach and frequency that broadcast television is able to achieve? The answer is that today, the reach isn’t there. Not enough households are using connected TVs and the industry hasn’t plumbed together enough of the pipes to make it all work at a scale, efficiency, and accuracy that advertisers demand. When will this be the dominant model? Ten years? Definitely. Five years? Probably, at the current trajectory. Two years? Probably not. But forward-leaning brands and agencies will be well prepared in advance to take advantage of the opportunities.

Q: People feel targeting technology on TV isn’t good enough yet to make investing in it worthwhile. Is this true?

 Graeme Hutcheson, Sky Adsmart:
1400 advertisers would disagree. We are well over 10k campaigns now and 70%+ advertisers return to the platform. So, no, I wouldn’t say that’s true.

Scott Davies, never.no:
Perhaps this is due to the ideas base. Success isn’t just about targeting, it’s about being engaging as well — making an ad relevant AND correctly targeted.

Doug Conely, Group IMD:
The notion of targeting on broadcast television today has been hugely simplified to make it tradable at scale. So, we have campaigns planned to brand demographic audiences as a proxy to those that a brand wants to communicate with. In some markets, media agencies can buy against that audience via assumptions on the underlying audience of the TV schedule. In the UK, it can be planned and traded via CARIA. But it’s only a proxy to the target. Online video and programmatic TV will offer far richer targeting choices for brands to speak to their audiences. This is possible today but not at the scale of a linear TV buy. We would argue that experimenting on programmatic tv and building the capabilities today is a worthwhile investment to prepare for the inevitable change of dominant content consumption from broadcast-delivered to IP-delivered.

Andrew McIntosh, Enders Analytics:
No-one should hold back from TV advertising on the grounds of targeting concerns. TV is justly famous for its mass reach, but it is finely targetable, even without new technology, if you pick the right channels, programmes, strike weights, programme sponsorship or target audience. If you then add in today’s TV ad tech, you have phenomenal targeting control. The combinations are effectively infinite. Highly focused audience sub-sets can be selected, from the tens of millions of reachable viewers. Broadcaster VoD with its dynamic ad insertion is also highly targetable, and Sky AdVance enables sequential cross-platform targeting between TV and PCs for example, in specific, anonymous households. TV’s high quality advertising environment should convince any last doubters. TV advertisers can be certain that they are paying for ads which have been viewed in full, in a context where the ads are accepted and enjoyed as part of the experience. That compares favourably with other targeting technology which may appear to home in on the desired consumers, but which doesn’t offer the same viewability.

Read the entire article over on the LBB website

All of the experts featured in this article are taking part in ‘Programmatic for the People’, Group IMD and Honeycomb’s HiveLive event on 26th April 2018. The event is fully subscribed, but a video of the presentations will be made available here after the event.

Group IMD appoints Michael Atkins as regional director for Asia Pacific

Michael Atkins has been appointed as Regional Director, Asia Pacific for Group IMD business.

Atkins will be based in Tokyo from Group IMD Akasaka offices. Atkins’ role will have an important initial focus on expanding the Japanese market, as well as growing the Group IMD businesses in China, Australia and the other Asia Pacific markets.

Atkins said, “This is an exciting opportunity for further growth, particularly in Japan, where the local TV commercial market opened up from October 2017 for online delivery. Until that point, TV commercial delivery had been entirely manual, couriering both HDCAM and XDCAM disks country wide to Japan’s 120+ TV stations. Group IMD Cloud-based services provide their clients with faster, more accurate TV commercial delivery, which is an important step towards more flexible TV advertising and programmatic creative capabilities in Japan.

Simon Cox Global CEO, Group IMD said, “I am also pleased that Akikazu Izumiya, former Managing Director of Group IMD in Japan, will remain as an Advisor to Group IMD even though he has moved on to take a new role in a different business field.” Cox further commented that “Group IMD are very happy that Izumiya-san’s expertise will still be available to our valued clients and Japanese business.”

Atkins went on to say, “We will also be appointing a new Managing Director for our Group IMD Japan business, and we look forward to announcing that when it is settled.”

On the local market, Atkins commented that “Group IMD already have a well-established business in Japan with sales, client service and technical support teams providing full online delivery services both within Japan, and importantly, to over 100 markets globally through the Group IMD network.”

Atkins said, “Increasingly Japan based clients are looking to have access to the latest state-of-the-art cloud based software solutions for handling all their deliveries of TV
commercials, both in the Japan market, and also as they expand around the world. Along with Group IMD global clients, who operate in many markets, including increasingly in Japan and the Asia Pacific region, Group IMD is able to offer a full through the line range of services for these clients.”

With Japan’s economy now steadily expanding, the upcoming Rugby World Cup 2019 in Japan, the Tokyo 2020 Olympic Games, as well as the Asia Pacific region being one of the fastest expanding group of economies in the world, Atkins stated that he is “very excited to join Group IMD at this particular junction, and be able to work with the respective Group IMD leadership teams in both Japan, China and the rest of the Asia Pacific region.”

Atkins added, “This locally based regional initiative will enable Group IMD to fully focus on delivering to both their local and global clients, the very best levels of high quality, cutting edge cloud based services, so that our valued clients can meet their growing market objectives.”

HiveLive: Programmatic for the People

Dynamic, real-time and relevant video advertising is coming to TV — and it’s changing everything.

Join Group IMD and Honeycomb and a team of industry experts at our third HiveLive event. This is your chance to get to grips with the new creative potential of video advertising — and make it work for you.

We’re almost sold out with very limited places left, so RSVP now to secure your place.

Moritz Wuttke and Doug Conely from Honeycomb and Group IMD will be joined by industry leaders at the forefront of this TV revolution:

  • Jakob Nielsen of GROUP M’s addressable TV business, Finecast
  • Ian Liddicoat of Publicis Groupe Media
  • David Sanderson of Sky Adsmart
  • Scott Davies of Never.no

The presentation will be followed by a Q&A, drinks, nibbles and conversation.

RSVP: Email hivelive@groupimd.com

Where: Labs, Hogarth House, 136 High Holborn, London, WC1V 6PX
When: From 5.30pm on Thursday 26th April

壹传信息与Honeycomb合并,共同打造视频广告新篇章

伦敦,12月21日: 全球性视频广告传输公司壹传信息和视频管理平台Honeycomb今天宣布合并。 新的业务体将覆盖超过100个国家,提供给客户革命性的技术,为其在加速转向程序化购买、网络电视等创新业务平台提供便捷的途径。

合并后,壹传信息和Honeycomb将使得电视产业拥抱新的视频广告业务类型,因为电视产业需要加快和像Google和Facebook这样的新兴媒体平台的竞争力度。数字化媒体平台的基础架构提供了广告主先进的目标受众确认,精准的数据和可视的投资表现。 广告主希望同样的投资表现也体现在客厅的电视上,广大电视台也希望如此,如Sky, ITV, RTL集团和DishTV,他们同样也在致力于加速发展新的程序化视频广告业务,以实现广告主们的诉求。

根据瑞信的报告,这一革命将使电视广告投放翻番,从500亿美元上升至一千亿美元。

“电视一直是广告业的重点投资对象,与此同时,线上广告由于其特有的精准定位和测评技术,使得其重要性不断攀升,” Honeycomb的创始人和CEO,James Carpenter说. “我们不仅能够使得电视和相关媒体平台更加有效,同时我们还可以让媒体平台产生新的业务收入,尤其在当今竞争更加激烈的市场环境下。”

“这一点我和壹传信息的CEO, Simon先生,看法完全一致。我们在这个行业并肩作战多年,当我们在探讨这个行业的未来的时候,我们在方向上很自然的达成一致。两家公司强强联合,优势互补,我们能够更快的实现我们的愿景,将我们过去几十年来的良好关系用于协同行业内的创新的革命。”

壹传信息的CEO,Simon Cox补充道: “此次合并最令人兴奋的不仅仅是把最强的公司联合在了一起,更重要的是我们将整体的推动市场整体的变革。我们的合并可以让我们彻底改变传统的技术,全球化的触角,以及打造完美的团队来伴随行业的变革。”

壹传信息成立于1996年,已经建成了全球化的网络体系,在100多个国家里服务于成千上万的媒体平台,广告代理,制作公司等。壹传信息发布全球第一个完全自动化的广播级视频广告工作流管理平台,实现了全自动质量监控、实时协作、超速发布,这一切都是基于先进的24乘7可用的云计算平台。壹传信息长期服务的客户有联合利华、欧莱雅、环球影视等,并在近期帮助日本实现了日本历史上第一次电子广告传输。

Honeycomb成立于2016年,带着推动视频广告程序化购买的愿景,其突出的自动化和整合能力,迅速被广大媒体平台所应用,其中包括 Sky和Channel 4,并且Honeycomb还帮助领先的广告服务商与Yospace, Freewheel和Level 3的整合。

这一合并是基于交叉持股的方式,这将使得双方的投资方包括壹传信息的投资方Inflexion和Honeycomb去年A轮的投资方Beringea继续加大支持双方的业务发展。

关于壹传信息

壹传信息是一家全球性的高科技云计算公司,其高度自动化的视频广告和数据工作流管理平台,连接着全球的广告代理公司,制作公司,电视台和新兴数字媒体。目前在超过100个市场通过超过35个办公室,壹传信息在全球业务范围覆盖欧洲、亚太、澳大利亚、中东、拉美各大洲,去改变传统的广告传输方式。从1996年成立至今,壹传信息持续增长,拥有全球最先进的技术,完全可实现自动化的工作流,在最先进的云计算平台上处理广播级广告文件的平台:壹传云。同时,壹传信息还拥有英国电视行业的自动媒体订单系统以及创意曝光度管理系统CARIA®。

如需更多信息,请登陆www.groupimd.com

有关 Honeycomb

由James Carpenter和Richard Carter创立于2014年八月, Honeycomb的视频管理平台,打造强有力的程序化购买和数字化导向的未来的需要。Honeycomb和广大电视台拥有紧密合作,包括 Sky, ITV和Channel 4,因其理解电视台面临的挑战、提供高智能的解决方案、理顺电视台内部工作流程、管理和跟踪广告片并确保合规性,并且提供整体的传播解决方案。

如需更多信息,请登陆honeycomb.tv以及honeycomb.tv/broadcast

Group IMD e Honeycomb si uniscono per dare forma al futuro della pubblicità video

Londra, 21 dicembre 2017: Group IMD, azienda globale di distribuzione di spot pubblicitari, e Honeycomb, piattaforma di gestione di contenuti video, hanno annunciato oggi la loro fusione. La nuova società servirà clienti in più di 100 Paesi differenti con una tecnologia rivoluzionaria che contribuirà ad accelerare il percorso verso la gestione mirata e “programmatica” delle pubblicità in TV, sul web e per il Video on Demand (VoD).

Insieme, Group IMD e Honeycomb consentiranno all’industria televisiva di accogliere le innovazioni necessarie, in termini di gestione dei contenuti video pubblicitari, per competere con le concessionarie online come Google e Facebook. L’infrastruttura digital offre agli inserzionisti una profilazione avanzata dell’audience, dati di visualizzazione accurati e una performance migliore in generale. Gli inserzionisti vogliono ora gli stessi risultati anche nei salotti, in TV. Per questo emittenti come Sky, ITV, RTL Group e DishTV stanno iniziando a proporre nuove offerte di Programmatic Buying per migliorare il modo in cui gli spot vengono distribuiti, ma soprattutto la qualità degli spettatori raggiunti dal messaggio.

Questa rivoluzione tecnologica potrebbe raddoppiare gli investimenti in TV da 50 miliardi a 100 miliardi di dollari solamente negli Stati Uniti entro il 2030, secondo stime elaborate da Credit Suisse.

“La TV è sempre stata il media più prezioso del mondo dell’advertising, ma la proliferazione della pubblicità online ha aumentato l’importanza di circoscrivere un target accurato e di poter misurare i risultati,” commenta James Carpenter, fondatore e CEO di Honeycomb. “Integrando le tecnologie per favorire un investimento mirato e tracciabile, non solo renderemo più accessibile la TV e tutte le sue varianti, consentendo un’efficacia maggiore degli investimenti, ma potremo anche aiutare concessionarie ed emittenti a creare nuove fonti di ricavo, per contrastare la competizione sempre più sofisticata.”

“Questa è una sensazione che condivido con il CEO di Group IMD Simon. Quando ci siamo incontrati e abbiamo cominciato a discutere del futuro, c’è stato un allineamento naturale nella “vision”. Combinando le forze complementari di entrambe le aziende, saremo in grado di realizzare questa “vision” molto più velocemente, e di fare buon uso dei nostri 10 anni di relazione per dare un contributo che possa davvero trasformare il settore.”

Simon Cox, CEO di Group IMD ha aggiunto: “La parte più entusiasmante di questa fusione è che non ruota attorno al mantenimento di uno “status quo”, ma si tratta di guidare un grande cambiamento in tutto il mercato.”

Fondata nel 1996, Group IMD ha costruito un business globale utilizzato da migliaia di inserzionisti, agenzie e produzioni in oltre 100 Paesi. Group IMD ha lanciato la prima piattaforma di gestione del workflow di spot pubblicitari completamente automatizzata, introducendo il controllo qualità automatico, la collaborazione in tempo reale e la distribuzione in tempi velocissimi, con una disponibilità 24 ore su 24, 7 giorni su 7. Group IMD è partner di fiducia per importanti multinazionali come Unilever, L’Oreal e Universal Pictures e recentemente ha conseguito la prima distribuzione interamente digitale di spot televisivi in Giappone.

Honeycomb è nata nel 2016 con l’intento di sviluppare il futuro “programmatico” della pubblicità video. L’automatizzazione e le possibilità di integrazione della piattaforma di Honeycomb sono state subito accolte con entusiasmo da emittenti come Sky e Channel 4 e sono state completate integrazioni importanti con Ad Servers e CDN come Yospace, Freewheel e Level 3.

L’operazione finanziaria consiste in uno “share swap” che garantirà la continuità nel supporto degli investitori, inclusi Inflexion, che ha investito lo scorso anno in Group IMD, e Beringea, che ha partecipato nella raccolta di fondi Series A di Honeycomb l’anno scorso.

Group IMD

Group IMD fornisce un servizio globale di automatizzazione dei workflow di consegna degli spot pubblicitari tra agenzie di comunicazione, case di produzione, emittenti e media digitali. Lavorando in oltre 100 mercati con oltre 35 uffici in giro per il mondo, la presenza globale di IMD in Europa, Asia, Oceania, Medio Oriente e America Latina, sta cambiando il modo in cui opera il settore della comunicazione. Fondata nel 1996, Group IMD è cresciuta costantemente fino ad arrivare a fornire la piattaforma di gestione di pubblicità video più estesa, automatizzata e “cloud native” del mondo: IMD Cloud. Group IMD è anche proprietaria della piattaforma di booking automatizzato e gestione della rotazione utilizzata dall’industria televisiva britannica: CARIA®.

For more information, please visit www.groupimd.com

Honeycomb

Fondata da James Carpenter e Richard Carter nell’agosto del 2014, la piattaforma di distribuzione video di Honeycomb è stata ideata e costruita per favorire un futuro “programmatico” e “data driven”. Honeycomb lavora a fianco di emittenti come Sky, ITV e Channel 4 per comprendere a fondo le esigenze del mercato e creare soluzioni intelligenti, aiutandole a codificare i processi, gestire e tracciare gli spot, assicurando la qualità dei video e consentendo una completa integrazione con i network di distribuzione di contenuti.

Per maggiori informazioni, visita honeycomb.tv e honeycomb.tv/broadcast

Group IMD und Honeycomb bündeln ihre Kräfte um die Zukunft der Bewegtbildwerbung neu zu gestalten

London, 21. Dezember: Das global tätige, digitale Werbelogistikunternehmen Group IMD und die Video Management Plattform “Honeycomb“ haben heute ihren Zusammenschluss bekannt gegeben. Das entstehende Unternehmen ermöglicht seinen Kunden den Zugang zu mehr als 100 Ländern und beschleunigt mit seiner revolutionären Technologie die Möglichkeiten im Bereich “Addressable and Programmatic Video Advertising” für TV, Online und Video on Demand (VoD).

Group IMD und Honeycomb werden der TV Industrie neue Wege bei der Video Werbung ermöglichen, um mit großen Online Publishern wie Google und Facebook besser konkurrieren zu können. Die Infrastruktur dieser digitalen Publisher ermöglicht Werbetreibenden ein zukunftsweisendes Audience-Targeting, eine zuverlässige Datenerhebung und dadurch eine verbesserte Werbewirkung. Die Werbungtreibenden wollen die gleichen Vorteile der digitalen Onlinewerbung auch im Wohnzimmer, auf den TV-Geräten. Deshalb rüsten Unternehmen wie SKY, ITV, die RTL Group sowie DishTV beim Programmatischen Video Advertising auf, um die Ausspielung von Werbung an die sich bietenden Möglichkeiten anzupassen.

Diese Entwicklung wird die TV Werbeausgaben alleine in den USA von 50 Mrd US$ auf 100 Mrd US$ im Jahr 2030 verdoppeln, prognostiziert Credit Suisse.

“TV war schon immer der Liebling der werbetreibenden Industrie, aber die Ausbreitung der Onlinewerbung hat die genauere Zielgruppenansprache und deren exakte Messung weiter in den Fokus gerückt.” sagt James Carpenter, Gründer und CEO von Honeycomb. “ Durch den Einsatz von  Technologien, die gezielte und nachvollziehbare Werbung ermöglicht, können wir nicht nur TV und die Second und Third Screen-Varianten besser erreichbar machen, sondern auch den Budgeteinsatz effizienter gestalten. Wir können dadurch Fernsehsendern und Publishern neue Umsatzquellen eröffnen, gerade in Zeiten einer wachsenden, globalen Konkurrenz.

“Diese Sichtweise teile ich mit Group IMD’s CEO Simon Cox”, sagt James Carpenter. “Wir sind durch diese Industrie zusammengekommen, haben über die Zukunft diskutiert und festegestellt, dass sich die Vision gleicht. Die Verbindung der komplementären Stärken beider Unternehmen wird diese Vision viel schneller zur Wirklichkeit werden lassen. Unsere seit zehn Jahre bestehende Verbindung werden wir dazu nutzen, die Industrie zu transformieren.”

Simon Cox, CEO der Group IMD, fügt hinzu: “Das Aufregende an diesem Merger ist nicht, den Status quo zu halten, sondern den gesamten Markt an sich zu verändern. Durch die Fusion dieser beiden Unternehmen haben wir bahnbrechende Technologien, ein globales Netzwerk und ein herausragendes Team, was uns ermöglicht, die Industrie zu transformieren.”

Im Jahr 1996 gegründet, hat sich Group IMD zu einem global agierenden Unternehmen entwickelt, welches täglich in über 100 Ländern von Werbekunden, Agenturen und Produktionen genutzt wird. Group IMD hat die weltweit erste, vollautomatisierte und cloudbasierte Logistikplattform vorgestellt, die Media- und Kreativagenturen, sowie Film- und Postproduktionen miteinander verbinden kann. Bewegtbild wird in Echtzeit auf Sendefähigkeit überprüft und Kampagnen können 24/7 ausgeliefert werden.

Honeycomb startete 2016 mit dem Ziel, die programmatische Zukunft der Videowerbung aktiv mitzugestalten. Die Automatisierungsfähigkeiten von Honeycomb sind bereits von Broadcastern übernommen worden, z.B. Sky und Channel 4, was auch die Integration mit führenden Ad-Servern wie Yospace und Freewheel und CDN’s wie Level 3 inkludiert.

Bei der Transaktion handelt es sich um einen Aktientausch, der von seinen Investoren auch unterstützt wird. Dazu zählen Inflexion, das im vergangenen Jahr in Group IMD investiert hat, und Beringea, die im vergangenen Jahr an der Finanzierungsrunde der Honeycomb Series A teilgenommen hat.

 

Über Group IMD

Group IMD ist ein weltweit agierendes Technologie Unternehmen, das die Übertragungsprozesse von Bewegtbild zwischen Agenturen, Film- und Postproduktionen an TV-Sender optimiert und automatisiert. In über 100 Märkten präsent, mit 35 Büros weltweit, hat Group IMD eine globale Repräsentation in Europa, Asien, Australasien, dem Nahen Osten und Lateinamerika. 1996 gegründet, ist Group IMD kontinuierlich gewachsen und bietet eine umfassende, automatisierte, cloud basierte, auf TV Standard geprüfte Übertragungsmöglichkeit für Bewegtbild: IMD Cloud.

www.groupimd.com

Über Honeycomb

Gegründet von James Carpenter und Richard Carter im August 2014, mit dem Ziel, die Video-Fulfillment-Plattform für eine programmatische, datengesteuerte Zukunft zu entwickeln. Honeycomb arbeitet mit Sendern wie Sky, ITV und Channel 4 zusammen, um für deren Herausforderungen intelligente Lösungen zu entwickeln, Prozesse zu optimieren, die Verwaltung von Video-Ads zu erleichtern, Compliance zu gewährleisten und eine vollständige Integration in CDN’s zu ermöglichen.

www.honeycomb.tv

Group IMD et Honeycomb s’associent pour façonner l’avenir de la publicité vidéo

Londres, le 21 décembre: Group IMD, société internationale de distribution de publicités et Honeycomb, plateforme de gestion de contenus vidéos, ont annoncé aujourd’hui leur fusion.
La nouvelle société mettra à la disposition de ses clients dans plus de 100 pays une technologie révolutionnaire qui accélèrera l’accès à la publicité programmatique et ciblée pour la télévision, le digital et la vidéo à la demande (VOD).

Ensemble, Group IMD et Honeycomb vont permettre à l’industrie TV d’adopter les nouvelles formes de publicité vidéo nécessaires pour rivaliser avec les éditeurs digitaux tels que Google ou Facebook. L’infrastructure des éditeurs digitaux offre aux annonceurs un ciblage d’audience perfectionné, des données précises et une performance globale renforcée. Les annonceurs veulent désormais avoir les mêmes avantages, pour la télévision, alors des diffuseurs tels que Sky, ITV, RTL Group et DishTV adoptent de nouvelles formes de campagnes vidéo programmatiques pour améliorer la manière de cibler leur audience et de faire de la publicité.

Cette révolution pourrait permettre de doubler la valeur des dépenses publicitaires TV, de 50 milliards à 100 milliards de dollars, aux Etats-Unis seulement, d’ici 2030, d’après une projection du Crédit Suisse.

“La télévision a toujours été le chouchou des annonceurs, mais le développement rapide de la publicité digitale a mis en lumière l’importance d’un ciblage précis et des mesures de performance,” déclare James Carpenter, fondateur et PDG de Honeycomb. “En intégrant des technologies sur lesquelles s’appuient la publicité ciblée et le profilage, nous ne sommes pas seulement capables de rendre la télévision et toutes ses alternatives plus accessibles économiquement parlant, nous pouvons également aider les diffuseurs et les éditeurs à créer de nouvelles sources de revenus face à une concurrence toujours plus avancée.”

“C’est une perception que je partage avec le PDG de Group IMD, Simon. Nous avons fait notre chemin ensemble dans cette industrie, et lorsque nous avons commencé à discuter de l’avenir, nous avons tout naturellement partagé la même vision. En associant les forces complémentaires des deux sociétés, nous allons pouvoir accomplir cette vision beaucoup plus rapidement et mettre nos dix ans de relation à profit pour transformer l’industrie.”

Simon Cox, PDG de Group IMD ajoute: “Ce qui est passionnant avec cette fusion c’est qu’il ne s’agit pas de maintenir le statu quo, mais de piloter un plus gros navire dans l’ensemble du marché. En rapprochant ces deux sociétés, nous aurons à la fois une technologie novatrice, une portée internationale et une équipe remarquable, qui nous permettront de transformer l’industrie”

Fondé en 1996, Group IMD a construit une entreprise internationale regroupant parmi ses clients des milliers de groupes média, agences et sociétés de production dans plus de 100 pays. Group IMD a lancé la première plateforme mondiale de livraison de publicités vidéos de qualité broadcast complètement automatisée, avec contrôle qualité automatique, collaboration en temps réel, livraison rapide 24h/24h, 7j/7. Group IMD reçoit la confiance de clients internationaux comme Unilever, L’Oréal et Universal Pictures et a récemment effectué la toute première livraison digitale de publicité TV au Japon.

Honeycomb a été lancé en 2016 dans le but simple d’introduire l’avenir programmatique de la publicité vidéo. Les capacités d’automation et d’intégration de Honeycomb ont été rapidement adoptées par les diffuseurs, dont Sky et Channel 4 et ont permis l’intégration auprès des principaux ad servers et CDN dont Yospace, Freewheel et Level 3.

La transaction qui s’est faite sur échange de titres reçoit le soutien infaillible des investisseurs des deux parties, Inflexion qui a investi dans Group IMD l’année passée et Beringea qui a contribué à la première levée de fonds de Honeycomb l’an dernier également.

A propos de Group IMD

Group IMD est une entreprise technologique internationale automatisant le flux de vidéos publicitaires et de données entre les agences créatives, les sociétés de production, les diffuseurs et les médias numériques. Travaillant dans plus de 100 pays et avec plus de 35 bureaux à l’échelle locale, la présence internationale de Group IMD à travers l’Europe, l’Asie Pacifique, l’Australie, la Nouvelle-Zélande, le Moyen-Orient et l’Amérique Latine change la manière de faire de la publicité. Fondé en 1996, Group IMD n’a cessé de croître pour fournir la plateforme de distribution publicitaire la plus complète et automatisée au monde basée sur le cloud et offrant une qualité broadcast: IMD Cloud. Le groupe possède et gère également CARIA®, la plateforme de réservation d’espace automatisée et de gestion des spots publicitaires de l’industrie TV au Royaume-Uni.

Pour plus d’informations, rendez-vous sur www.groupimd.com

A propos de Honeycomb

Fondé par James Carpenter et Richard Carter en août 2014, la plateforme de traitement de vidéos de Honeycomb a été conçue pour alimenter un avenir programmatique reposant sur l’analyse des données. Honeycomb travaille avec des diffuseurs tels que Sky, ITV et Channel 4 afin de mieux cerner les défis qu’ils rencontrent et de créer des solutions intelligentes, en les aidant à simplifier leurs process, à traiter et à traquer les publicités, à assurer la conformité des fichiers et à permettre une intégration complète avec les réseaux de distribution de contenus.

Pour plus d’informations, rendez-vous sur: honeycomb.tv and honeycomb.tv/broadcast

Group IMD and Honeycomb combine to shape the future of video advertising

London, December 21: Global video advertising distribution business Group IMD and video management platform Honeycomb have today announced their merger. The new business will provide customers across more than 100 countries with revolutionary technology that will accelerate access to addressable and programmatic video advertising across TV, online and Video on Demand (VoD).

Together, Group IMD and Honeycomb will enable the TV industry to embrace the new types of video advertising it needs to compete with online publishers like Google and Facebook. The infrastructure of digital publishers offers advertisers advanced audience targeting, accurate data and improved overall performance. Advertisers now want the same advantages in the living room, on TV, so broadcasters like Sky, ITV, RTL Group and DishTV are embracing new types of programmatic video advertising to improve how — and to whom — advertising is fulfilled.

This revolution could double TV ad spend in value from $50 billion to $100 billion in the US alone by 2030, according to predictions made by Credit Suisse.

“TV has always been the darling of the advertising world, but the proliferation of online advertising has made accurate targeting and measurement increasingly important,” says James Carpenter, Founder and CEO of Honeycomb. “By integrating technologies to underpin targeted and trackable advertising, we’re not only able to make TV and all of its variants more accessible making budgets work harder, we can also help broadcasters and publishers create new revenue streams in the face of increasingly sophisticated competitors.”

“This is a view I share with Group IMD’s CEO Simon. We came through the industry together and when we started discussing the future there was a natural alignment in vision. By combining the complementary strengths of both companies, we’re able to realise that vision much quicker, and put our ten year relationship to good use in transforming the industry.”

Simon Cox, CEO of Group IMD added: “The exciting thing about this merger is that it’s not about sticking with the status quo – this is about driving a bigger shift in the market as a whole. By bringing these two companies together, we will have the game-changing technology, global reach and incredible team needed to transform the industry.”

Founded in 1996, Group IMD has built a global business used by thousands of media owners, agencies and production companies in over 100 countries. Group IMD launched the world’s first fully automated broadcast quality video advertising workflow platform, enabling automated quality control, real-time collaboration and fast distribution, 24/7. Group IMD is a trusted partner for global clients including Unilever, L’Oreal and Universal Pictures, and recently fulfilled the first ever digital distribution of TV commercials in Japan.

Honeycomb launched in 2016 with the single purpose of bringing forward the programmatic future of video advertising. Honeycomb’s automation and integration capabilities have been quickly adopted by broadcasters, including Sky and Channel 4 and enabled integration with leading ad servers and CDNs including Yospace, Freewheel and Level 3.

The transaction is a share swap deal which will see continued support from its investors, including Inflexion which invested in Group IMD last year and Beringea which participated in Honeycomb’s Series A funding round last year.

 

About Group IMD

Group IMD is a global technology business automating the workflow of video advertisements and data between advertising agencies, production companies, broadcasters and digital media. Working in more than 100 markets with over 35 local offices, Group IMD’s worldwide presence across Europe, Asia Pacific, Australasia, the Middle East and Latin America is changing the way advertising works. Founded in 1996, Group IMD has grown continuously to provide the world’s most extensive, fully automated, cloud native, broadcast grade, video advertising platform: IMD Cloud. It also owns and operates the UK TV industry’s automated booking and creative exposure management platform CARIA®.

For more information, please visit www.groupimd.com

About Honeycomb

Founded by James Carpenter and Richard Carter in August 2014, Honeycomb’s video fulfilment platform was built to power a programmatic, data-driven future. Honeycomb works with broadcasters like Sky, ITV and Channel 4 to understand the challenges they face and create smart solutions, helping them streamline processes, manage and track ads, ensure compliance and enable full integration with content distribution networks.

For more information, please visit www.honeycomb.tv and www.honeycomb.tv/broadcast

Group IMD y Honeycomb se unen para dar forma al futuro del video publicitario

Londres, 21 de diciembre: Group IMD, plataforma de gestión de material publicitario a nivel mundial y la plataforma de gestión de video Honeycomb, han anunciado hoy su fusión. La nueva compañía ofrecerá a sus clientes, a través de más de 100 países, una tecnología revolucionaria que acelerará el acceso a la publicidad programática tanto para TV, video online y video bajo demanda (VoD).

Juntos, Group IMD y Honeycomb facilitarán a la industria de la televisión adoptar los nuevos formatos de publicidad de video que necesitan para competir con medios digitales como Google y Facebook. La infraestructura de los medios digitales ofrece a los anunciantes un reconocimiento avanzado del público objetivo, datos precisos y un alto rendimiento de la inversión. Los anunciantes esperan estas mismas ventajas en el entorno de la televisión actual, para que medios de comunicación como Sky, ITV, RTL Group y DishTV, acojan las nuevas formas de publicidad programática de video y así mejorar – el cómo y a quien – el alcance de la publicidad.

Esta revolución podría duplicar la inversión en publicidad en TV, de $50 mil millones a $100 mil millones en 2030 solo en EEUU, según predicciones realizadas por Credit Suisse.

“La televisión siempre ha sido considerada el “medio rey” en el mundo de la publicidad, pero la proliferación de la publicidad online ha hecho que la targetización y mediciones precisas sean cada vez más importantes”, afirma James Carpenter, fundador y CEO de Honeycomb. “Al integrar ambas tecnologías afianzamos una publicidad más focalizada y localizada, y no solo seremos capaces de hacer que la televisión y todas sus variantes sean más accesibles ajustando sus presupuestos, sino que además ayudaremos a generar nuevas vías de ingresos para las plataformas de medios de cara al creciente entorno de competitividad actual.”

“Este es un punto de vista que comparto con Simon Cox, Group IMD CEO. Venimos juntos de la misma industria y cuando comenzamos a hablar del futuro hubo una alineación natural en nuestra visión. Combinando las fortalezas complementarias de ambas compañías, seremos capaces de alcanzar esta visión de una manera más rápida y así aprovechar nuestra relación de estos diez años para transformar la industria”.

Simon Cox, Group IMD CEO añadió: “Lo emocionante de esta fusión es que no se trata de seguir con el “statu quo”, sino de impulsar un cambio mayor en el mercado en general. Con la alianza de estas dos compañías, contaremos con una tecnología revolucionaria, de alcance global y con un equipo extraordinario necesario para transformar la industria”

Fundada en 1996, Group IMD ha construido un negocio global utilizado por miles de medios de comunicación, agencias y productoras en más de 100 países. Group IMD lanzó la primera plataforma de gestión publicitaria de video completamente automatizada, permitiendo realizar un control de calidad totalmente automático, con seguimiento en tiempo real, distribución inmediata y disponible 24h/7 días. Group IMD es un partner de confianza para clientes globales, como Unilever, L’Oreal y Universal Pictures, y recientemente lanzó la primera plataforma de distribución digital de anuncios publicitarios para televisión en Japón.

Honeycomb se lanzó en 2016 con el único propósito de adelantarse al futuro de la publicidad programática de video. Las capacidades de integración y automatización de Honeycomb han sido utilizadas rápidamente por los medios de comunicación, como Sky y Channel 4, y han permitido la integración con los principales “Ad Servers” y “CDN’s”, como Yospace, Freewheel y Level 3.

La transacción es un acuerdo de intercambio de acciones que contará con el apoyo continuo de sus inversores, incluido Inflexion, grupo inversor desde el año pasado de Group IMD y Beringea, que participó el año pasado en la ronda de financiación Serie A de Honeycomb.

Acerca de Group IMD

Group IMD es una empresa global de tecnología dedicada a la automatización y gestión del video publicitario entre agencias de publicidad y de medios, productoras, medios de comunicación y anunciantes. La compañía está presente en más de 100 países y cuenta con 35 oficinas locales, en Europa, Asia Pacífico, Australia, Oriente Medio y Latinoamérica. Fundada en 1996, Group IMD ha experimentado un crecimiento continuado para proporcionar la plataforma de distribución de video publicitario más completa disponible en el mercado, completamente automatizada, “cloud native”, cuenta con la plataforma de video publicitario: IMD Cloud. Es también propietaria y gestiona la plataforma automatizada de administración de medios y campañas creativas de la televisión en Reino Unido, llamada CARIA®.

Para más información, visite www.groupimd.com

Acerca de Honeycomb

Fundada por James Carpenter y Richard Carter en agosto de 2014, la plataforma de gestión de video Honeycomb fue concebida para impulsar el futuro de la publicidad programática basada en el manejo de datos. Honeycomb trabaja con medios de comunicación como Sky, ITV y Channel 4 para comprender los desafíos a los que se enfrentan y crear soluciones inteligentes, ayudarles a simplificar los procesos, administrar y realizar seguimiento de los anuncios, garantizar el cumplimiento de los mismos y permitir una integración total con las plataformas de distribución de contenido.

Para más información, visite honeycomb.tv y honeycomb.tv/broadcast

Premiere: Group IMD und Shiseido liefern TV-Kampagne digital an japanische TV-Sender

Um 09:00 Uhr heute Morgen hat Japan offiziell die Türen für den Versand von digitalen Sendekopien geöffnet. Shiseido und Group IMD haben gemeinsam eine TV-Kampagne digital ausgeliefert und somit ein kleines Stück Geschichte geschrieben.

Bis jetzt ist die Auslieferung von TV-Kampagnen in Japan ein vollkommen manueller Prozess: HDCAM oder XDCAM Bänder werden per Kurier landesweit an über 120+ TV Stationen ausgeliefert.

Doch eine schnelle Auslieferung von TV-Werbung ist ein sehr wichtiger Punkt, wenn es um flexible Buchungen sowie kreative und programmatische Lösungsansätze geht.

In Vorbereitung auf die Einführung von IMD Cloud in Japan, hat sich Group IMD das letzte Jahr stark auf die Entwicklung und Zusammenarbeit mit Japan’s elektronischem Datenaustausch-Zentrum fokussiert. Die Herausforderung war eine komplexe API Integration zwischen IMD Cloud und dem zentral gesteuerten Buchungssystem, CMDeCo.

Dieser Meilenstein bedeutet vor allem, dass Japan sich der Welt geöffnet hat und nun alle Werbekunden in der Lage sein werden durch IMD Cloud in Japan ihre TV-Spots auszuliefern.

“Wir sind sehr stolz darauf Teil der ersten digitalen Sendekopieauslieferung in Japan für den Werbekunden Shiseido sein zu dürfen. Shiseido ist nicht nur der größte Kosmetikkonzern mit einer langen Geschichte – Shiseido ist auch ein großer und mutiger Innovator. Group IMD ist Experte im digitalen Sendekopieversand – wir bewähren uns seit über 14 Jahren bei der Auslieferung von TV-Werbung in Europa und der APAC-Region. Wir gelten als innovativ, zuverlässig und wegweisend. Mit IMD Cloud haben wir die schnellste, automatisierte Werbeaustauschplattform, welche seit heute auch mit Japan zusammenarbeitet.“ sagt Simon Cox, CEO, Group IMD.

 

Über Group IMD

Group IMD ist ein weltweit agierendes Technologieunternehmen, welches die

Übertragungsprozesse von Bewegtbild zwischen Agenturen, Film- und Postproduktionen an

TV-Sender optimiert und automatisiert.

In über 100 Märkten präsent, mit 35 Büros weltweit, hat Group IMD eine globale

Repräsentation in Europa, Asien, Australasien, dem Nahen Osten und Lateinamerika.

1996 gegründet, ist Group IMD kontinuierlich gewachsen und bietet eine umfassende,

automatisierte, cloud basierte, auf TV Standard geprüfte Übertragungsmöglichkeit für

Bewegtbild: IMD Cloud.

 

www.groupimd.com

Group IMD and Shiseido are first to deliver TV Commercials online for the Japan TV industry.

At 9:00am this morning, Japan officially opened it’s doors for online delivery of TV Commercials.

Shiseido and Group IMD were there waiting, carving a small piece of history as the first companies to deliver a commercial online.

Until now, TV Commercial delivery in Japan has been entirely manual, couriering HDCAM and XDCAM disks country wide to Japan’s 120+ TV stations.

Faster TV Commercial delivery is an important step towards more flexible TV advertising and programmatic creative capabilities in Japan.

In preparation for the October launch, Group IMD spent the past year working with Japan’s Ad-Edi centre to complete a complex API integration between IMD Cloud and their centralised industry system, CMDeCo. This launch also means Japan has opened to the world, with client’s globally being able to use IMD Cloud to interface with Japan.

“We’re delighted to be part of Japan’s first day of online TV Commercial delivery with a campaign for Shiseido. Shiseido is not only Japan’s largest cosmetics company with a long history, but also a great innovator. Group IMD is one of the longest established online TV Commercial delivery companies in the world; we have delivered TV Commercials online in Europe and APAC for over fourteen years and we are also renowned for innovation. IMD Cloud the world’s fastest and most automated, video advertising platform and is now integrated with Japan’s TV industry.” says Simon Cox, CEO, Group IMD

About Group IMD

Group IMD is a global technology business automating the workflow of video advertisements and data between advertising agencies,production companies,broadcasters and digital media. Working in more than 100 markets with over 35 local offices, Group IMD’s worldwide presence across Europe, Asia Pacific, Australasia, the Middle East and Latin America is changing the way advertising works. Founded in 1996, Group IMD has grown continuously to provide the world’s most extensive, fully automated, cloud native, broadcast grade, video advertising platform: IMD Cloud. It also owns and operates the UK TV industry’s automated booking and creative exposure management platform CARIA®.

www.groupimd.com

Group IMD builds a programmatic and digital future by appointing Doug Conely as its Chief Product Officer

With the increasing growth of digital video advertising and shift towards more automated, programmatic processes, Group IMD has appointed Doug Conely to be its new Chief Product Officer.

Doug has spent over a decade working in advertising technology, first with Yahoo Europe and then with Exponential. He has led globally distributed teams to build and service digital and programmatic products ranging from audience profiling, to machine learning powered campaign optimisation, to video driven rich media experiences across both desktop and mobile.

“Group IMD is in a phenomenally exciting position at the crossroads between traditional linear TV and digital and programmatic video advertising. I’m very excited about how I can bring my experience and knowledge to the company to help it develop”, said Doug Conley, Chief Product Officer.

“We’re really getting our teeth into digital and programmatic video advertising. We’ve just launched IMD Campaign Data providing near to real time spot transmission data, we’ve built the next generation of IMD Cloud will the capability to automate connections with other systems (using APIs) and we’ve just announced our ground breaking programmatic work for Go Compare. Doug’s appointment is another key step toward building a programmatic future for our clients; he has the insight and energy to help lead this new part of our journey”, Simon Cox, CEO.

About IMD

Group IMD is a global technology business automating the workflow of video advertisements and data between advertising agencies, production companies, broadcasters and digital media. Working in more than 100 markets with over 35 local offices, Group IMD’s worldwide presence across Europe, Asia Pacific, Australasia, the Middle East and Latin America is changing the way advertising works. Founded in 1996, Group IMD has grown continuously to provide the world’s most extensive, fully automated, cloud native, broadcast grade, video advertising platform: IMD Cloud. It also owns and operates the UK TV industry’s automated booking and creative exposure management platform CARIA®.

www.groupimd.com

Group IMD appoints Iain Ferguson as Chairman for the next phase of its expansion

Group IMD appoints Iain Ferguson as Chairman for the next phase of its expansion

 

London, April 20th

Group IMD, the leading, global video advertising workflow company, has appointed Iain Ferguson as its Chairman.  Iain has extensive international experience in building service, digital and communications companies as a senior executive and as a Chairman.

Iain is Chairman, shareholder and advisor to a number of business services, communications and digital/technology companies with UK and international operations.  He is Chairman of LDC-backed EDM Group, a leading information management group operating in the UK and the United States; of Creston Unlimited, a marketing communications group; and of Jigsaw24, a technology solutions specialist backed by North Edge. He recently stepped down as Chairman of Optionis following its successful sale to Arkarius and Sovereign Capital.

Iain previously served as the New York based CEO of EuroRSCG Marketing Services, was subsequently appointed EVP and Member of the Executive Committee at Havas SA in Paris and led the successful IPO of Mission Marketing Group Plc.

“We’re delighted that Iain has joined the leadership team at Group IMD. The next phase of our development will see us deepen our market penetration for our core services and develop new services for digital and programmatic media. Iain’s experience makes him ideally suited to help us do this.” – Simon Cox, CEO.

“Group IMD is an extraordinary global success story, consistently innovating to automate, connect and transform the video advertising industry. I look forward to working with the management team, Inflexion and the Board on the next phase of this exciting journey.” – Iain Ferguson, Chairman.

About Group IMD

Group IMD is a global technology business automating the workflow of video advertisements and data between advertising agencies,production companies,broadcasters and digital media. Working in more than 100 markets with over 35 local offices, Group IMD’s worldwide presence across Europe, Asia Pacific, Australasia, the Middle East and Latin America is changing the way advertising works. Founded in 1996, Group IMD has grown continuously to provide the world’s most extensive, fully automated, cloud native, broadcast grade, video advertising platform: IMD Cloud. It also owns and operates the UK TV industry’s automated booking and creative exposure management platform CARIA®.

www.groupimd.com

About Inflexion

Inflexion is an award-winning UK mid-market private equity firm, advising on investments between £10m to £100m in high growth, entrepreneurial businesses with ambitious management teams and working in partnership with them to accelerate growth. A mid-market specialist with bespoke teams and dedicated capital, the Inflexion Funds back majority or minority investments in the lower mid-market, mid-market Buyouts and provides minority solutions for larger mid-market companies through its dedicated Partnership Capital offering.

Advising across all sectors from offices in London and Manchester, Inflexion also has experts in Bangalore, São Paulo and Shanghai dedicated to portfolio development, enabling investee companies to benefit from privileged access to these fast growth markets. The firm has in-house digital expertise, invests in operational improvement and supports growth via acquisition.

Recent transactions include the Enterprise Fund buyout of MyPolicy, Partnership Capital investments in K2 and Medivet and buyouts of Cawood and Group IMD. We also supported add-on acquisitions CloserStill, Reed & Mackay and CableCom.

Inflexion is currently advising c. £2bn on behalf of its investors, read more at inflexion.com