Addressable TV advertising is coming. Soon, personalised TV ad campaigns aimed at specific audiences will be as prevalent as targeted online campaigns are today. But at what cost? Will tech and production fees soar while TV media costs plummet?
Watch the presentation by Group IMD and Honeycomb’s Moritz Wuttke and Alex Abrams at international conference Procurecon to understand the real costs – and benefits – of addressable advertising.
If you’d like to find out how we can help you create your own addressable campaign, get in touch.
If you’d like to explore more programmatic and addressable content, check out the presentations from our HiveLive event, Programmatic for the People.