This year, the combined forces of Group IMD and Honeycomb headed to Cannes to be part of the world’s most important conversations around creativity. And to drink rosé.
But it wasn’t all fun*. Based at the LBB & Friends Beach at the heart of the Croisette, our intrepid team of reporters quizzed the great and the good of the advertising world, to find out what’s been making a splash in the industry this year. With answers from rising tech start-ups, to those from Sir John Hegarty himself, we got a great insight into what’s important, what’s changing, and just how important helicopter transportation is.
We co-sponsored the HEAT party on the Croissette on Wednesday night and hosted a lunch on the beach for all our German, Swiss and Austrian contacts and clients on Thursday — thanks to all those who joined us.
From the vantage point of our inflatable trampoline moored in the Med, we got a great view of the festival. It’s clear that Cannes still draws the best talent and the most exciting creative from around the world.
So, see you there next year?
*No, it was.