At 9:00am this morning, Japan officially opened it’s doors for online delivery of TV Commercials.
Shiseido and Group IMD were there waiting, carving a small piece of history as the first companies to deliver a commercial online.
Until now, TV Commercial delivery in Japan has been entirely manual, couriering HDCAM and XDCAM disks country wide to Japan’s 120+ TV stations.
Faster TV Commercial delivery is an important step towards more flexible TV advertising and programmatic creative capabilities in Japan.
In preparation for the October launch, Group IMD spent the past year working with Japan’s Ad-Edi centre to complete a complex API integration between IMD Cloud and their centralised industry system, CMDeCo. This launch also means Japan has opened to the world, with client’s globally being able to use IMD Cloud to interface with Japan.
“We’re delighted to be part of Japan’s first day of online TV Commercial delivery with a campaign for Shiseido. Shiseido is not only Japan’s largest cosmetics company with a long history, but also a great innovator. Group IMD is one of the longest established online TV Commercial delivery companies in the world; we have delivered TV Commercials online in Europe and APAC for over fourteen years and we are also renowned for innovation. IMD Cloud the world’s fastest and most automated, video advertising platform and is now integrated with Japan’s TV industry.” says Simon Cox, CEO, Group IMD
About Group IMD
Group IMD is a global technology business automating the workflow of video advertisements and data between advertising agencies,production companies,broadcasters and digital media. Working in more than 100 markets with over 35 local offices, Group IMD’s worldwide presence across Europe, Asia Pacific, Australasia, the Middle East and Latin America is changing the way advertising works. Founded in 1996, Group IMD has grown continuously to provide the world’s most extensive, fully automated, cloud native, broadcast grade, video advertising platform: IMD Cloud. It also owns and operates the UK TV industry’s automated booking and creative exposure management platform CARIA®.