With the increasing growth of digital video advertising and shift towards more automated, programmatic processes, Group IMD has appointed Doug Conely to be its new Chief Product Officer.
Doug has spent over a decade working in advertising technology, first with Yahoo Europe and then with Exponential. He has led globally distributed teams to build and service digital and programmatic products ranging from audience profiling, to machine learning powered campaign optimisation, to video driven rich media experiences across both desktop and mobile.
“Group IMD is in a phenomenally exciting position at the crossroads between traditional linear TV and digital and programmatic video advertising. I’m very excited about how I can bring my experience and knowledge to the company to help it develop”, said Doug Conley, Chief Product Officer.
“We’re really getting our teeth into digital and programmatic video advertising. We’ve just launched IMD Campaign Data providing near to real time spot transmission data, we’ve built the next generation of IMD Cloud will the capability to automate connections with other systems (using APIs) and we’ve just announced our ground breaking programmatic work for Go Compare. Doug’s appointment is another key step toward building a programmatic future for our clients; he has the insight and energy to help lead this new part of our journey”, Simon Cox, CEO.
Group IMD is a global technology business automating the workflow of video advertisements and data between advertising agencies, production companies, broadcasters and digital media. Working in more than 100 markets with over 35 local offices, Group IMD’s worldwide presence across Europe, Asia Pacific, Australasia, the Middle East and Latin America is changing the way advertising works. Founded in 1996, Group IMD has grown continuously to provide the world’s most extensive, fully automated, cloud native, broadcast grade, video advertising platform: IMD Cloud. It also owns and operates the UK TV industry’s automated booking and creative exposure management platform CARIA®.